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Why Bain’s ADK buy is the most important story of 2017
Dec 18, 2017
Barry Lustig

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
May 2, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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‘There should be no reproach for speaking up’
Apr 20, 2017
Barry Lustig

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
Feb 16, 2017
Barry Lustig

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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Female leaders in Japan: A journalist in the realm of brands (part two)
Jan 25, 2017
Barry Lustig

Female leaders in Japan: A journalist in the realm of brands (part two)

Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.

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Female leaders in Japan: A journalist in the realm of brands
Jan 20, 2017
Barry Lustig

Female leaders in Japan: A journalist in the realm of brands

For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.

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If you want your agency to evolve, ask the right questions
Jan 11, 2017
Barry Lustig

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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