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Rightsizing and you
Mar 11, 2019
Barry Lustig

Rightsizing and you

If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.

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Dentsu sees biggest growth opportunity in the US: Tim Andree
Aug 17, 2018
Barry Lustig

Dentsu sees biggest growth opportunity in the US: Tim Andree

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

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WPP: Don’t let the headlines scare you
May 3, 2018
Barry Lustig

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Advertising's 'big short'
Mar 23, 2018
Barry Lustig

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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No one wants to have a drink with you
Jan 26, 2018
Barry Lustig

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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Why Bain’s ADK buy is the most important story of 2017
Dec 18, 2017
Barry Lustig

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
May 2, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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‘There should be no reproach for speaking up’
Apr 20, 2017
Barry Lustig

‘There should be no reproach for speaking up’

Female leaders in Japan: A bicultural communications leader applies her international experience to the Japanese workplace and the minefield of ‘going global’.

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What it’s like to be a foreign female creative in Japan (pretty good, actually)
Feb 16, 2017
Barry Lustig

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

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Female leaders in Japan: A journalist in the realm of brands (part two)
Jan 25, 2017
Barry Lustig

Female leaders in Japan: A journalist in the realm of brands (part two)

Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.

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Female leaders in Japan: A journalist in the realm of brands
Jan 20, 2017
Barry Lustig

Female leaders in Japan: A journalist in the realm of brands

For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.

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If you want your agency to evolve, ask the right questions
Jan 11, 2017
Barry Lustig

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan
Dec 9, 2016
Barry Lustig

Dentsu’s Chieko Ohuchi shows what female leadership can be in Japan

The recently appointed managing director of a prominent creative division has worked her way up and broken down barriers by demonstrating the results of her work.

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Japan can leave innovation to the rest of the world: Scott McNealy
Sep 30, 2016
Barry Lustig

Japan can leave innovation to the rest of the world: Scott McNealy

Speaking at Ad:tech Tokyo, the Sun Microsystems co-founder had a sobering message for a country that still fails to give entrepreneurs the support they need.

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It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji
Jun 13, 2016
Barry Lustig

It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji

For this installment of our series on creativity in Japan, we take a step back from technology to speak to a passionate copywriter about where his craft fits into the modern world.

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Creative technologists are not technologists unless they code: Party’s Qanta Shimizu
May 27, 2016
Barry Lustig

Creative technologists are not technologists unless they code: Party’s Qanta Shimizu

For this installment of Campaign Japan's series on creativity, Qanta Shimizu, the leader of Party New York and the agency’s chief technology officer, tells Barry Lustig why coding is essential and being Japanese is irrelevant.

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There's no substitute for getting out into the world: Akira Kagami
May 20, 2016
Barry Lustig

There's no substitute for getting out into the world: Akira Kagami

In the first of a series of interviews examining the changing nature of marketing creativity in Japan, we hear from someone who has shaped much of what we see today: Akira Kagami.

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Creativity in Japan: A perspective on dealing with change
May 20, 2016
Barry Lustig

Creativity in Japan: A perspective on dealing with change

Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.

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We're getting closer to being the most creatively driven agency: McCann's Wu
Jan 5, 2016
Barry Lustig

We're getting closer to being the most creatively driven agency: McCann's Wu

Nearly 18 months into his role as McCann's regional chief talent officer, Jean-Michel Wu spoke to Barry Lustig of Cormorant Group about the requirements of a position that is for the most part behind the scenes, and the most important challenges he faces.

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