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Weak supply chain integration hurts online sales: SAP
Aug 20, 2018
Babar Khan Javed

Weak supply chain integration hurts online sales: SAP

Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.

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Marketing-sales misalignment equals massive waste: LinkedIn
Aug 16, 2018
Babar Khan Javed

Marketing-sales misalignment equals massive waste: LinkedIn

Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.

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Google launches cross-device reporting feature
Aug 14, 2018
Babar Khan Javed

Google launches cross-device reporting feature

Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.

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Snap grew revenues faster than users
Aug 8, 2018
Babar Khan Javed

Snap grew revenues faster than users

With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.

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AnyMind Group acquires Acqua Media
Aug 7, 2018
Babar Khan Javed

AnyMind Group acquires Acqua Media

The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.

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Bing takes on Trivago, Google with intelligent search features
Aug 7, 2018
Babar Khan Javed

Bing takes on Trivago, Google with intelligent search features

Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.

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Facebook launches ad products for video games
Aug 6, 2018
Babar Khan Javed

Facebook launches ad products for video games

Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.

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Google launches Waze Local in Malaysia
Aug 2, 2018
Babar Khan Javed

Google launches Waze Local in Malaysia

Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.

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Apple's pay-per-install ad product available in South Korea, Japan
Jul 31, 2018
Babar Khan Javed

Apple's pay-per-install ad product available in South Korea, Japan

Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.

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Post World Cup data breakdown: Was it worth it?
Jul 31, 2018
Babar Khan Javed

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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InMobi launches programmatic exchange around in-app advertising and video
Jul 26, 2018
Babar Khan Javed

InMobi launches programmatic exchange around in-app advertising and video

With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.

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Facebook, Google, Microsoft, and Twitter launch data-transfer project
Jul 23, 2018
Babar Khan Javed

Facebook, Google, Microsoft, and Twitter launch data-transfer project

The initiative allows users to back up their data, abandon a social network or try a new one without having to worry about portability and interoperability.

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Unskilled staff are stunting digital transformation: Fujitsu study
Jul 18, 2018
Babar Khan Javed

Unskilled staff are stunting digital transformation: Fujitsu study

A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.

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How Burger King used digital OOH to relaunch King Box
Jul 16, 2018
Babar Khan Javed

How Burger King used digital OOH to relaunch King Box

CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.

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Vaynerchuk: if Sorrell came knocking I'd say 'no'
Jul 14, 2018
Babar Khan Javed

Vaynerchuk: if Sorrell came knocking I'd say 'no'

Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.

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Omnicom launches marketing and insights platform
Jul 13, 2018
Babar Khan Javed

Omnicom launches marketing and insights platform

Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.

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Only a third of APAC agencies insource programmatic media buying technology
Jul 12, 2018
Babar Khan Javed

Only a third of APAC agencies insource programmatic media buying technology

A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings

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Will the acquisitions by Forrester Research reinvent analysis firms?
Jul 12, 2018
Babar Khan Javed

Will the acquisitions by Forrester Research reinvent analysis firms?

The market has proven that real-time CX insights are an operational advantage.

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Forrester Research acquires FeedbackNow and GlimpzIt
Jul 11, 2018
Babar Khan Javed

Forrester Research acquires FeedbackNow and GlimpzIt

A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.

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Google Marketing Live 2018: Democratising machine learning adtech
Jul 11, 2018
Babar Khan Javed

Google Marketing Live 2018: Democratising machine learning adtech

We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.

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