Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.
Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.
Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.
Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.
With the programmatic advertising market projected to double in three years, InMobi has launched an exchange that is purpose-built to help it capture double-digit market share.
The initiative allows users to back up their data, abandon a social network or try a new one without having to worry about portability and interoperability.
A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
Gary Vaynerchuk also tells Campaign in Singapore that the APAC launch of VaynerMedia will be delayed to Q1 2019, and sounds off on programmatic.
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
The market has proven that real-time CX insights are an operational advantage.
A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.