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Atifa Silk interviews...Atifa Silk
Sep 18, 2018
Atifa Silk

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

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Sorrell: Creating change is easier in hard times
Apr 17, 2018
Atifa Silk, Rick Boost

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

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What Sorrell wanted for WPP
Apr 16, 2018
Atifa Silk, Rick Boost

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

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Sorrell: Long & short-term pressures create
Apr 9, 2018
Atifa Silk, Rick Boost

Sorrell: Long & short-term pressures create "an almost perfect storm"

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

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Exclusive interview: Yannick Bolloré
Aug 30, 2017
Atifa Silk

Exclusive interview: Yannick Bolloré

THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.

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'Tech companies are taking over Cannes': Maurice Lévy
Jun 28, 2017
Atifa Silk

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.

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DAN launches experience-focused media network
Jun 8, 2017
Atifa Silk, David Blecken

DAN launches experience-focused media network

The new company, dentsu X, will build on the foundations of Dentsu Media, with plans to launch in Europe by the end of the year.

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Keith Smith announces retirement: exclusive in-depth interview
Jun 6, 2017
Atifa Silk

Keith Smith announces retirement: exclusive in-depth interview

On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.

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Takaki Hibino: Exclusive interview
Jun 1, 2017
Atifa Silk

Takaki Hibino: Exclusive interview

THE ATIFA SILK INTERVIEW: Dentsu’s first executive officer ever posted overseas opens up about how the agency runs in his blood, how he handles juggling three hats, and how he’s adapting to his global role.

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Mainardo de Nardis: Exclusive interview
Apr 3, 2017
Atifa Silk

Mainardo de Nardis: Exclusive interview

THE ATIFA SILK INTERVIEW: OMD’s global chief executive says that clients and agencies need trust more than ever as the rules are rewritten.

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Power balance: Kathryn Jacob on equity of opportunity
Mar 22, 2017
Atifa Silk

Power balance: Kathryn Jacob on equity of opportunity

The Atifa Silk Interview: Pearl & Dean’s chief executive tells Atifa Silk it is time for the industry to break down the invisible barriers to gender parity in the workplace

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How Campaign is actively campaigning for change
Mar 8, 2017
Atifa Silk

How Campaign is actively campaigning for change

Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity Hub and explains what Campaign is doing to hasten change in the industry.

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Simon Bolton and Tim Greenhalgh: Exclusive interview
Feb 6, 2017
Atifa Silk

Simon Bolton and Tim Greenhalgh: Exclusive interview

THE ATIFA SILK INTERVIEW: Consumer-experience specialist Fitch’s leadership duo is on a mission to put human feeling back into brand-marketing.

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Healthy paranoia: Mark Patterson on GroupM at 10
Nov 17, 2016
Atifa Silk

Healthy paranoia: Mark Patterson on GroupM at 10

GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.

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Exclusive interview: Sir Martin Sorrell
Oct 24, 2016
Atifa Silk

Exclusive interview: Sir Martin Sorrell

WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.

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JWT's global CEO on driving diversity and agile creativity
Sep 20, 2016
Atifa Silk

JWT's global CEO on driving diversity and agile creativity

Recently enthroned as J. Walter Thompson’s global CEO, Tamara Ingram shares her passion for creativity and inventiveness in advertising.

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Building admirable brands: Johnson & Johnson's Alison Lewis
Aug 11, 2016
Atifa Silk

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

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Interview: Harris Diamond on how PR prepared him to lead McCann
May 31, 2016
Atifa Silk

Interview: Harris Diamond on how PR prepared him to lead McCann

THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.

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Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands
Apr 18, 2016
Atifa Silk

Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands

The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.

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Charles Courtier: Exclusive interview
Mar 7, 2016
Atifa Silk

Charles Courtier: Exclusive interview

THE ATIFA SILK INTERVIEW It’s been a challenging period for MEC, but CEO Charles Courtier believes that the agency’s digital and data growth strategy will have an impact.

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