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Storytelling in 6 seconds: Tips for the shortest video ad format
Feb 9, 2018
Arthur Tsang

Storytelling in 6 seconds: Tips for the shortest video ad format

BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.

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Direct from Cannes: Overly competitive mindset detracts from Cannes' real purpose
Jun 22, 2012
Arthur Tsang

Direct from Cannes: Overly competitive mindset detracts from Cannes' real purpose

BBDO's South China ECD discusses 'Cannetiquette' and argues that discussion of great work should replace awkward small talk.

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