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Singapore: Seeking simple pleasures
Jun 29, 2010
Annabel Walker

Singapore: Seeking simple pleasures

While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.

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Shampoo: From luxury to necessity
Jun 28, 2010
Annabel Walker

Shampoo: From luxury to necessity

The region still offers considerable growth potential for shampoo brands. However, building advocacy beyond functional benefits is not easy.

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Cosmetics: Making beauty accessible across Asia
Jun 28, 2010
Annabel Walker

Cosmetics: Making beauty accessible across Asia

Cosmetics firms are turning their attention to less experienced consumers.

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Spirits: Working with diversity across Asia's alcohol brands
Jun 28, 2010
Annabel Walker

Spirits: Working with diversity across Asia's alcohol brands

Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.

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Hope and challenge in Asia’s emerging markets
Jun 22, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

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Hope and challenge in Asia’s emerging markets
Jun 22, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

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Hope and challenge in Asia’s emerging markets
Jun 22, 2010
Annabel Walker

Hope and challenge in Asia’s emerging markets

MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?

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Luxury Brands Lose None Of Their Shine
Sep 23, 2009
Annabel Walker

Luxury Brands Lose None Of Their Shine

The recession has had limited impact on luxury brands in Asia, and in some cases has actually helped reinvigorate the market.

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Social Media Change The Travel Landscape
May 6, 2009
Annabel Walker

Social Media Change The Travel Landscape

Travel and tourism marketers in the region need to be where the consumers are, and that means engaging more with social media.

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