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Is your digital marketing strategy fit for long-term engagement?
Jul 20, 2015
Anjali Puri

Is your digital marketing strategy fit for long-term engagement?

The belief that consumers have short attention spans drives many digital-engagement strategies. Anjali Puri of TNS Qualitative reminds that digital technology is well suited to creating long-term interaction.

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The magic mantra of contextual targeting needs an update
Nov 5, 2014
Anjali Puri

The magic mantra of contextual targeting needs an update

Marketers already consider the medium, message and moment when executing contextual targeting. Anjali Puri of TNS argues that a fourth 'M' also merits consideration.

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Making culture work for you: Evoking the hero in China and India
Jul 10, 2014
Anjali Puri

Making culture work for you: Evoking the hero in China and India

Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.

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The shifting meaning of money in Asia
May 25, 2014
Anjali Puri

The shifting meaning of money in Asia

Money is changing from a signifier of security to a means of access. Here's what that means for marketers.

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The importance of being earnest: Building trust in emerging markets
Apr 10, 2014
Anjali Puri

The importance of being earnest: Building trust in emerging markets

What 'trust' means in emerging markets, and how to build it.

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