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Pro bono campaigns offer fulfilling work for agencies, but should they work for free?
Jun 14, 2010
Anita Davis

Pro bono campaigns offer fulfilling work for agencies, but should they work for free?

With an abundance of nonprofit organisations, from women's rights in China, to clean air in Cambodia, Asia's ad agencies have the opportunity to create some of the most socially meaningful advertising and marketing campaigns worldwide.

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China still reveres celebrity endorsers
Jun 6, 2010
Anita Davis

China still reveres celebrity endorsers

Find the best match for your brand, and the aspirational consumer will reward you.

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SapientNitro added to Unilever's digital roster in China
May 24, 2010
Anita Davis

SapientNitro added to Unilever's digital roster in China

SHANGHAI - SapientNitro has been added to Unilever's digital agency roster in China, charged with managing the digital aspects of Knorr's KCP chicken powder across China.

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Weber Shandwick wins US Meat Export Federation in Korea
May 24, 2010
Anita Davis

Weber Shandwick wins US Meat Export Federation in Korea

SEOUL - The US Meat Export Federation (USMEF) has appointed Weber Shandwick as its PR agency-of-record, charged with promoting the organisation's marketing activities in Korea and improving its image in the country.

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Starcom US's Jonathan Hsia tapped to be China GM
May 23, 2010
Anita Davis

Starcom US's Jonathan Hsia tapped to be China GM

SHANGHAI - Vice-president and digital director of Starcom MediaVest Group in the US, Jonathan Hsia, has been tapped to take on the role of GM of Starcom IP China following the departure of Tim Haynes (pictured) earlier this month.

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Former GroupM exec Matt Eaton joins Naked Japan
May 23, 2010
Anita Davis

Former GroupM exec Matt Eaton joins Naked Japan

TOKYO - Former head of Mindshare and MEC in Japan, Matt Eaton (pictured), has resurfaced at Naked Communications as the agency's business director.

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VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
May 19, 2010
Anita Davis

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

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VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
May 19, 2010
Anita Davis

VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction

GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.

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TV, film and radio revenue rises more than 17 per cent in China
May 18, 2010
Anita Davis

TV, film and radio revenue rises more than 17 per cent in China

BEIJING - Revenue for China's radio, film and TV industries in 2009 rose by more than 17.5 per cent from the previous year, reaching Rmb 195.95 billion (US$28.7 billion), according to a report by the State Administration of Radio, Film and Television.

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Qatar Airways appoints SinoTech Group for digital branding in China
May 18, 2010
Anita Davis

Qatar Airways appoints SinoTech Group for digital branding in China

BEIJING - Qatar Airways has tasked digital marketing firm SinoTech Group with building its brand and managing its online marketing promotions across China.

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Hill & Knowlton executive Sara Gourlay relocates to Singapore
May 17, 2010
Anita Davis

Hill & Knowlton executive Sara Gourlay relocates to Singapore

SINGAPORE - Hill & Knowlton's general manager of its Qatar and Kuwait operations, Sara Gourlay (pictured), will relocate to Singapore to assume the role of director of transnational business and the Asia-Pacific director of the agency's technology practice.

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Microsoft consolidates regional PR with Weber Shandwick
May 17, 2010
Anita Davis

Microsoft consolidates regional PR with Weber Shandwick

ASIA-PACIFIC - Microsoft has consolidated its communications account under Weber Shandwick across Asia-Pacific, minimalising the roles of roster agencies Edelman and Waggener Edstrom in an attempt to streamline regional operations.

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TBWA strengthens leadership in new Greater China region
May 17, 2010
Anita Davis

TBWA strengthens leadership in new Greater China region

SHANGHAI - A month and a half after TBWA created its Greater China region, the agency has bolstered its management team across disciplines to oversee operations in the zone.

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Hill & Knowlton wins Mincom in Australia
May 17, 2010
Anita Davis

Hill & Knowlton wins Mincom in Australia

SYDNEY - Software company Mincom has appointed Hill & Knowlton as its corporate PR agency in Australia.

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Euro RSCG bolsters Shanghai management
May 16, 2010
Anita Davis

Euro RSCG bolsters Shanghai management

SHANGHAI - Euro RSCG has reorganised its Shanghai management, rehiring Jowell See (pictured) as the agency's executive partner and promoting Kitty Gu to the role of business director.

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Dentsu's &C. wins Shanghai Volkswagen's CRM
May 16, 2010
Anita Davis

Dentsu's &C. wins Shanghai Volkswagen's CRM

SHANGHAI - Shanghai Volkswagen has awarded its CRM account in China to Dentsu's online ad agency &C. following a competitive pitch.

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Chris Chiu and John Kyriakou take top positions at Arc, Leo Burnett Singapore
May 16, 2010
Anita Davis

Chris Chiu and John Kyriakou take top positions at Arc, Leo Burnett Singapore

SINGAPORE - Leo Burnett and Arc have bolstered their executive talent in Singapore, promoting Chris Chiu (pictured left) to group ECD and hiring Saatchi & Saatchi's John Kyriakou (right) as deputy CEO of Leo Burnett and Arc Worldwide Singapore.

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Tribal DDB ECD Dirk Eschenbacher to
May 13, 2010
Anita Davis

Tribal DDB ECD Dirk Eschenbacher to "step back" from his role

BEIJING - Dirk Eschenbacher (pictured), executive creative director and managing director of Tribal DDB Asia-Pacific, is set to take a "step back" from his role at the agency in order to pursue a doctorate at the Central Academy of Fine Arts in Beijing later this year.

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MS&L promotes Jaideep Shergill to CEO in India
May 12, 2010
Anita Davis

MS&L promotes Jaideep Shergill to CEO in India

MUMBAI - MS&L Group has promoted partner and head of the agency's PR, digital and events division, Jaideep Shergill (pictured), to CEO of Hanmer MS&L India, effective immediately.

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Rapp appoints Sean Keaney as GM in Wellington
May 12, 2010
Anita Davis

Rapp appoints Sean Keaney as GM in Wellington

WELLINGTON - Rapp Wellington has appointed Sean Keaney (pictured) to the newly created role of general manager.

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