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Celebs, brands and social media
Mar 2, 2015
Anathea Ruys

Celebs, brands and social media

Getting celebrities to endorse your brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb? Anathea Ruys, head of Fuse Asia-Pacific, shares her thoughts.

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