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Mobile explosion in India offers chance for marketers
Aug 16, 2010
Anant Rangaswami

Mobile explosion in India offers chance for marketers

Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: bridging the rural-urban divide', revealed a number of nuggets that made the trip worthwhile.

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Increasing the scope of competitors can increase profits
Aug 1, 2010
Anant Rangaswami

Increasing the scope of competitors can increase profits

More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.

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Increasing the scope of competitors can increase profits
Aug 1, 2010
Anant Rangaswami

Increasing the scope of competitors can increase profits

More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.

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iPad proves consumers will pay for compelling content
Jul 20, 2010
Anant Rangaswami

iPad proves consumers will pay for compelling content

Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.

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iPad proves consumers will pay for compelling content
Jul 19, 2010
Anant Rangaswami

iPad proves consumers will pay for compelling content

Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.

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iPad proves consumers will pay for compelling content
Jul 19, 2010
Anant Rangaswami

iPad proves consumers will pay for compelling content

Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.

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Lions for media agencies recognise how far they’ve come
Jul 4, 2010
Anant Rangaswami

Lions for media agencies recognise how far they’ve come

As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.

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Lions for media agencies recognise how far they’ve come
Jul 4, 2010
Anant Rangaswami

Lions for media agencies recognise how far they’ve come

As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.

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Lions for media agencies recognise how far they’ve come
Jul 4, 2010
Anant Rangaswami

Lions for media agencies recognise how far they’ve come

As I write this, news comes in that BBDO India has won the first Lion for India in PR. That's a mainline agency, not a PR agency, winning accolades in what we used to believe was a specialist area in communications.

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Understanding the true definition of networking
May 24, 2010
Anant Rangaswami

Understanding the true definition of networking

Network. I hear the word so often that it's getting tiring - especially since the word is about the most misused one in our lexicon.

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IPL on a sticky wicket over strict limits on match coverage
Feb 25, 2010
Anant Rangaswami

IPL on a sticky wicket over strict limits on match coverage

MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn't cricket. And they were right - it wasn't cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.

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The Formula For Success
Sep 13, 2009
Anant Rangaswami

The Formula For Success

Anant Rangaswami takes a closer look at the inaugural Spikes Advertiser of the Year

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