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Opinion: What’s Rocked Your World?
Dec 1, 2011
Amanda King

Opinion: What’s Rocked Your World?

In her final opinion piece for Campaign Asia-Pacific as president of Tribal DDB Asia-Pacific, Amanda King looks back over the past five years and takes a peek at our digital future.

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Opinion: How will the Facebook generation grow up?
Nov 4, 2011
Amanda King

Opinion: How will the Facebook generation grow up?

The social media generation is always sharing, always on and always aware they're being marketed to. Amanda King, president at Tribal DDB Asia-Pacific asks how marketers plan to keep up with them.

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OPINION: Mobile - is it finally here?
Sep 30, 2011
Amanda King

OPINION: Mobile - is it finally here?

Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.

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OPINION: Are you being served?
Sep 1, 2011
Amanda King

OPINION: Are you being served?

Is shopping going out of style? Amanda King, president at Tribal DDB Asia-Pacific, says not if retailers stop fighting digital and embrace it instead.

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OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?
Aug 4, 2011
Amanda King

OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?

Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.

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OPINION: Something happened in Cannes this year…
Jul 6, 2011
Amanda King

OPINION: Something happened in Cannes this year…

Amanda King, president of Tribal DDB Asia-Pacific, notes the changes in the industry atmosphere at Cannes.

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OPINION: Selling through interactive video content
Jun 9, 2011
Amanda King

OPINION: Selling through interactive video content

Amanda King, president at Tribal DDB Asia-Pacific, looks at driving sales through interactive video content.

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OPINION: Keeping up with a changing customer journey
May 12, 2011
Amanda King

OPINION: Keeping up with a changing customer journey

Amanda King, Tribal DDB Asia-Pacific president, looks at how the customer journey has changed and the subsequent opportunities for marketers.

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OPINION: Fostering great digital talent
Apr 14, 2011
Amanda King

OPINION: Fostering great digital talent

Amanda King, Tribal DDB Asia-Pacific president, on the shortage of great talent in the digital industry.

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OPINION: The beautiful world of data
Mar 10, 2011
Amanda King

OPINION: The beautiful world of data

Amanda King, Tribal DDB Asia-Pacific president, on the evolution of data.

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OPINION: The impact of social influence on our world
Feb 10, 2011
Amanda King

OPINION: The impact of social influence on our world

Amanda King, Tribal DDB Asia-Pacific president, takes a look at how social influence has changed our world forever. Institutions, governments and companies find themselves in shock and stumped as to how to react.

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