Articles: 1 Results Filter results»
Order By: Latest
Why bother to understand culture?
Feb 12, 2015
Alfie Spencer

Why bother to understand culture?

'Cultural Radar' is a new weekly series that will explore a great range of cultural currents in Asia. In this inaugural piece, Alfie Spencer, a semiotics specialist with Flamingo, sets the stage by explaining why adopting a cultural perspective is essential for effective brand-building.

Filter results


Article Type

Site Category