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Why bother to understand culture?
Feb 11, 2015
Alfie Spencer

Why bother to understand culture?

'Cultural Radar' is a new weekly series that will explore a great range of cultural currents in Asia. In this inaugural piece, Alfie Spencer, a semiotics specialist with Flamingo, sets the stage by explaining why adopting a cultural perspective is essential for effective brand-building.

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Civic brands
Nov 11, 2014
Alfie Spencer

Civic brands

What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.

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