Articles: 7 Results Filter results»
Order By: Latest
Premium
Mobile ad fraud: In-app less vulnerable, but vigilance needed
Jun 24, 2019
Alex Khan

Mobile ad fraud: In-app less vulnerable, but vigilance needed

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

Premium
To support first-price auctions some basic factors must be in place
Dec 11, 2018
Alex Khan

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

Premium
Length, buffers and control: the rights and wrongs of mobile video ads
Jun 26, 2017
Alex Khan

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

Premium
The headlines show the digital industry needs to win back trust
Apr 3, 2017
Alex Khan

The headlines show the digital industry needs to win back trust

But how? AOL's Alex Khan offers three principles to follow.

Premium
Why publisher profiles will only get you so far
Dec 14, 2016
Alex Khan

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

Premium
The real measure is, ‘who’s watching?’
Jul 24, 2015
Alex Khan

The real measure is, ‘who’s watching?’

Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.

Premium
A skill media buyers need to stay relevant
Mar 10, 2015
Alex Khan

A skill media buyers need to stay relevant

By 2019, Cisco estimates that 71 per cent of the Asia's mobile traffic will go towards online video. The region's TV-oriented planners would do well to start figuring out this complex landscape, writes Alex Khan of Adap.tv.

Filter results

Date

Article Type

Site Category

Author