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KFC: A very fcking clever campaign
Nov 21, 2018
Alex Brownsell

KFC: A very fcking clever campaign

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

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WPP implements hiring freeze
Nov 5, 2018
Alex Brownsell

WPP implements hiring freeze

The group had been expected to hire about 2,000 new employees.

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Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'
Nov 1, 2018
Alex Brownsell

Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'

The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.

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Apple regains crown as world's most valuable brand as Facebook value sinks
Oct 3, 2018
Alex Brownsell

Apple regains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to return to the top, with Amazon in third place.

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Mars consolidates global media planning and buying into MediaCom
Aug 8, 2018
Alex Brownsell

Mars consolidates global media planning and buying into MediaCom

The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.

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Samsung appoints Leo Burnett to global Visual Display account
Jul 30, 2018
Alex Brownsell

Samsung appoints Leo Burnett to global Visual Display account

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

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Is the CCO dead? JWT reveals new creative model after axing global role
Jun 28, 2018
Alex Brownsell

Is the CCO dead? JWT reveals new creative model after axing global role

The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.

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Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Jun 19, 2018
Alex Brownsell

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

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The man behind 'Meet Graham' on his hopes for Cannes Lions 2018
Jun 18, 2018
Alex Brownsell

The man behind 'Meet Graham' on his hopes for Cannes Lions 2018

James McGrath, creative chairman of Clemenger BBDO, is hoping for a return to extraordinary thinking from and for brands.

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Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital
May 30, 2018
Alex Brownsell

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

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Kantar intros analytics practice amid WPP sale rumours
May 2, 2018
Alex Brownsell

Kantar intros analytics practice amid WPP sale rumours

The new practice will unify a global network of over 1,500 data scientists, analytics consultants, technologists and data designers.

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Daimler appoints Publicis for global Mercedes-Benz brief
Feb 13, 2018
Alex Brownsell

Daimler appoints Publicis for global Mercedes-Benz brief

US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.

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Unilever's Keith Weed to put price on trust for tech giants
Feb 11, 2018
Alex Brownsell

Unilever's Keith Weed to put price on trust for tech giants

One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".

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Twitter bot sellers probed for pushing 'stolen identities' to celebs
Jan 29, 2018
Alex Brownsell

Twitter bot sellers probed for pushing 'stolen identities' to celebs

New York's chief prosecutor Eric Schneiderman has opened an investigation into Devumi.

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Publicis picks Microsoft to build AI platform Marcel
Jan 29, 2018
Alex Brownsell

Publicis picks Microsoft to build AI platform Marcel

The tool, which it promises will connect its 80,000 global employees, will be unveiled at the group’s Viva Technology event in Paris in May.

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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
Dec 18, 2017
Alex Brownsell

Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

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Dulux owner AkzoNobel appoints MediaCom to global account
Dec 5, 2017
Alex Brownsell

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

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Cannes Lions shortens festival, announces 'simplified' awards structure
Nov 13, 2017
Alex Brownsell

Cannes Lions shortens festival, announces 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

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P&G CEO Bob McDonald steps down as AG Lafley returns
May 24, 2013
Alex Brownsell

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

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Geely unveils UK launch plans
Dec 5, 2011
Alex Brownsell

Geely unveils UK launch plans

SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.

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