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How the CMO and CIO can just get along
Oct 20, 2015
Aleetza Senn

How the CMO and CIO can just get along

How to turn the CIO/CMO relationship from a pain in the ass into a harmonious business asset.

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Getting personal with data: Are you after a one-night stand or a long-term relationship?
Mar 31, 2015
Aleetza Senn

Getting personal with data: Are you after a one-night stand or a long-term relationship?

True understanding of customers, according to Aleetza Senn of analytics specialist Sparkline, is like the difference between meeting someone on Tinder and taking the time to learn enough about them to form a lasting relationship.

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