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Improbably, Lion builds affinity for detergent
Sep 13, 2016
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Improbably, Lion builds affinity for detergent

The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.

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CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan
Aug 29, 2016
AdverTimes

CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan

A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.

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How Asahi found favour among women with a 'healthy' highball mocktail
Aug 10, 2016
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How Asahi found favour among women with a 'healthy' highball mocktail

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

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How sushi chain Akindo Sushiro reels in customers
Jul 5, 2016
AdverTimes

How sushi chain Akindo Sushiro reels in customers

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

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Suntory works to recharge Japan’s tired mainstream beer segment
Apr 27, 2016
AdverTimes

Suntory works to recharge Japan’s tired mainstream beer segment

CASE STUDY: The company is pursuing a strategy of sampling for its The Malts brand with a focus on shared house residents.

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Buddhism and baseball: How Philips segments grooming customers in Japan
Apr 19, 2016
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Buddhism and baseball: How Philips segments grooming customers in Japan

CASE STUDY: Philips follows a strategy of micro-segmentation as it aims to grow sales of its grooming products in Japan.

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CASE STUDY: How Glico re-energised Pocky with a dance move
Apr 11, 2016
AdverTimes

CASE STUDY: How Glico re-energised Pocky with a dance move

Roping in a popular musical act, the snack brand made 'The Sharehappi Pose' into something of a sensation and achieved a healthy sales increase.

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