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Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom
Jul 7, 2016
Adrian Peter Tse

Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom

Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.

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PR360Asia in two minutes
Jun 16, 2016
Adrian Peter Tse

PR360Asia in two minutes

PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.

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iProspect makes fourth acquisition this year: Search Factory
Jun 14, 2016
Adrian Peter Tse

iProspect makes fourth acquisition this year: Search Factory

The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory

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MediaWorks: The journey in two minutes
Jun 10, 2016
Adrian Peter Tse

MediaWorks: The journey in two minutes

MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.

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Nest launches Metta platform for entrepreneurs, startups and brands
May 27, 2016
Adrian Peter Tse

Nest launches Metta platform for entrepreneurs, startups and brands

HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.

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From chef to digital creative leader: VML Australia's Aden Hepburn
May 24, 2016
Adrian Peter Tse

From chef to digital creative leader: VML Australia's Aden Hepburn

A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.

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'Passion and commitment makes phenomenal work’: MediaWorksXI
May 23, 2016
Adrian Peter Tse

'Passion and commitment makes phenomenal work’: MediaWorksXI

HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.

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MediaWorksXI kicks off with media and creative brief for Bulgari
May 19, 2016
Adrian Peter Tse

MediaWorksXI kicks off with media and creative brief for Bulgari

HANOI - The 2016 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global luxury brand Bulgari.

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Insurance accelerators: Not just brand practice
May 17, 2016
Adrian Peter Tse

Insurance accelerators: Not just brand practice

In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.

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Publicis Singapore appoints creative director
May 13, 2016
Adrian Peter Tse

Publicis Singapore appoints creative director

SINGAPORE - Publicis Singapore has appointed Adrian Yeap, formerly creative director for Ogilvy & Mather, as creative director on Scoot.

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Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun
May 10, 2016
Adrian Peter Tse

Mead Johnson Nutrition awards digital duties to Saatchi & Saatchi and Nurun

SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.

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Clemenger BBDO Melbourne appoints director of digital
May 9, 2016
Adrian Peter Tse

Clemenger BBDO Melbourne appoints director of digital

MELBOURNE - Clemenger BBDO Melbourne has appointed Ben Kidney, formerly the head of digital at Ogilvy & Mather, as director of digital for the Australia market.

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Y&R Shanghai wins Bosch, appoints business director
May 5, 2016
Adrian Peter Tse

Y&R Shanghai wins Bosch, appoints business director

SHANGHAI - Following a pitch, Bosch China has named Y&R Shanghai as creative agency of record, effective immediately.

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Watch: Creative directors explain KFC's edible nail polish
May 5, 2016
Adrian Peter Tse

Watch: Creative directors explain KFC's edible nail polish

HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.

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How Indonesia is finding its creative voice
May 5, 2016
Adrian Peter Tse

How Indonesia is finding its creative voice

ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.

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Dentsu Aegis Network acquires Chinese agency VeryStar
May 4, 2016
Adrian Peter Tse

Dentsu Aegis Network acquires Chinese agency VeryStar

CHINA - Shanghai VeryStar Internet Science and Technology will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as "VeryStar – Linked by Isobar".

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Omnicom Media Group China appoints talent officer
May 3, 2016
Adrian Peter Tse

Omnicom Media Group China appoints talent officer

SHANGHAI - OMG China has appointed Wendy Suen, formerly of TNS and GroupM China, as chief talent officer.

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How to beat ad blockers with a 'considerate' video strategy
Apr 28, 2016
Adrian Peter Tse

How to beat ad blockers with a 'considerate' video strategy

ASIA-PACIFIC - The rise in adblocking is predicted to wipe off US$41.4 billion from the global economy in 2016. The desire to find a solution has never been greater for the advertising industry. But what is the way forward?

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Watch: Are marketers ready for machine learning?
Apr 27, 2016
Adrian Peter Tse

Watch: Are marketers ready for machine learning?

ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.

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Beijing Dentsu appoints Akimasa Baba as CEO
Apr 22, 2016
Adrian Peter Tse

Beijing Dentsu appoints Akimasa Baba as CEO

BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.

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