HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
HONG KONG - Asian airlines take on “nutty” passengers, a Harvard “jerk” causes a stir, Instagram reaches 300 million average monthly users, Yahoo shuts offices in Southeast Asia, and some people change jobs before the New Year. These are just a few things you need to know for this week.
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
SINGAPORE – On the back of client wins in the banking, education and travel sectors, Brilliant Basics, a digital product design firm, has launched in Singapore. The company wants to position itself for a greater demand in Asia for digital products designed with the customer experience in mind.
JAKARTA - Now in its 27th year, Citra Pariwara, Indonesia’s creative advertising festival has had its share of ups and downs. The tides are changing however, with strong domestic and international support that has led to record submissions, greater recognition and a sense of reinvigorated creativity in 2014.
BANGKOK - Exploding street food and surreal comical characters highlight the grab-and-go eating culture of Thai people in a campaign for ready-to-drink brand Ichitan.
HONG KONG – To further branding efforts, DBS bank is launching a series of video interviews with innovators and entrepreneurs on its digital and social media platforms with the aim of arousing interest in industry insights that tie back to the brand.
A few things you might have missed: Chinese LandWind’s Land Rover carbon copy, Agency of the Year and Network of the Year activity, Bruce Lee instant drinks, Airbnb’s homemade global campaign and restructuring at Hootsuite.
ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.
HONG KONG - Given this city's high rental costs, international competition and a local market dominated by big players, launching a startup fashion brand requires a creative eye, the identification of a strategic gap and strong business fundamentals within a global context.
HONG KONG – 180 digital locker cabinets will appear in Hong Kong's Mong Kok district in mid-November as part of a plan to enhance Yahoo’s digital shopping network through a paperless, self-serve platform, linking mobile to offline pick-ups.
IN-DEPTH: Conversation rules and brands that know how to talk can thrive in Thailand where the democratisation of smartphones and an innate culture of sharing are driving some of the most creative uses of social media in the region.
HONG KONG – Replacing the overused “DHA” seen in milk-powder marketing with a new chemical acronym, “GA”, which stands for ganglioside, is the 'emotional' focus of DDB’s campaign for milk formula brand, Anmum.
ASIA-PACIFIC - According to research from CMO Council, marketers in the Asia-Pacific understand the value of digital, but no country is taking full advantage of the opportunities.
ASIA-PACIFIC – Four weeks after launching the global 'Human Truck' campaign, regional heads at logistics brand TNT are working with Etcetera/DDB for a localised rollout as they look to build the brand in Asia.
ASIA-PACIFIC - Circus, a Singapore-based marketing software company, has launched an idea-generating social tool that it claims can scour the web for relevant inspiration and help clients create compelling content on the go.
HONG KONG – Cool new music and insurance policies don't exactly seem related, but insurer Fwd hopes to make a brand impact through young people's daily dose of music on Spotify.
ASIA-PACIFIC – To its youth followers, Vice is the rock star of digital media publishing. But its lesser-known commercial side could also be seen as a trend-setter for the way it works with brands to form a synergistic business model.
ASIA-PACIFIC - Brian Buckner, writer and co-executive producer of HBO's global sensation True Blood talks about bringing the emotive power of “authentic” storytelling to social media and advertising.