Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.
PR360ASIA: From brand versus agency to marketing versus PR, we talked to senior leaders in the communications industry about the hot topics from PR360Asia.
The Dentsu Aegis Network agency continues its buying spree with Australia's Search Factory
MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.
HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.
A passion for cooking, computers, design, and self-teaching are some of the things that helped Aden Hepburn rise up as a creative leader within a digital agency.
HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.
HANOI - The 2016 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global luxury brand Bulgari.
In Asia, rising healthcare costs, the ageing population and the disruption from startups force insurance companies to ‘accelerate’.
SINGAPORE - Publicis Singapore has appointed Adrian Yeap, formerly creative director for Ogilvy & Mather, as creative director on Scoot.
SINGAPORE - Mead Johnson Nutrition has appointed Saatchi & Saatchi and Nurun as its digital agency of record for South Asia following a pitch.
MELBOURNE - Clemenger BBDO Melbourne has appointed Ben Kidney, formerly the head of digital at Ogilvy & Mather, as director of digital for the Australia market.
SHANGHAI - Following a pitch, Bosch China has named Y&R Shanghai as creative agency of record, effective immediately.
HONG KONG - KFC launched an edible chicken flavoured nail polish this week. We talked to the creative directors behind the campaign.
ON THE GROUND - INDONESIA: A national infatuation with ecommerce, a design-driven mayor and a generation of digitally savvy youth are helping Indonesians build creative hubs that are shaping the country’s future.
CHINA - Shanghai VeryStar Internet Science and Technology will become part of Dentsu Aegis Network’s digital agency Isobar China and will be known as "VeryStar – Linked by Isobar".
SHANGHAI - OMG China has appointed Wendy Suen, formerly of TNS and GroupM China, as chief talent officer.
ASIA-PACIFIC - The rise in adblocking is predicted to wipe off US$41.4 billion from the global economy in 2016. The desire to find a solution has never been greater for the advertising industry. But what is the way forward?
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.