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Challengers stand out from the dross
Aug 22, 2014
Adam Morgan

Challengers stand out from the dross

Challenger brands are the most interesting to watch, because they can't afford to be boring.

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Cursed by too much of a good thing
Jul 25, 2014
Adam Morgan

Cursed by too much of a good thing

Scarcity of resources can force teams to perform better.

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Adding the eggs factor to the ordinary
May 13, 2014
Adam Morgan

Adding the eggs factor to the ordinary

Great marketing can make even the humblest of commodities into a precious and pricey luxury.

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Curiosity’s cool, but don’t skip the centre
Apr 23, 2014
Adam Morgan

Curiosity’s cool, but don’t skip the centre

Advice for curious planners.

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Which conversation do you want to be in?
Mar 26, 2014
Adam Morgan

Which conversation do you want to be in?

Choose wisely between being a big part of a small conversation or a small part of a big conversation.

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Expect to create the unexpected
Feb 28, 2014
Adam Morgan

Expect to create the unexpected

Surprise and delight your consumers—even if you have to manufacture the circumstances of the surprise.

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Small ideas bring colourful rewards
Jan 21, 2014
Adam Morgan

Small ideas bring colourful rewards

Travelling in Africa recently, I came across a wonderful example of how a simple idea can affect a whole ecosystem. It concerns (bear with me) chicken farmers in a rural district of Kenya called Nakuru.

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