Challenger brands are the most interesting to watch, because they can't afford to be boring.
Scarcity of resources can force teams to perform better.
Great marketing can make even the humblest of commodities into a precious and pricey luxury.
Advice for curious planners.
Choose wisely between being a big part of a small conversation or a small part of a big conversation.
Surprise and delight your consumers—even if you have to manufacture the circumstances of the surprise.
Travelling in Africa recently, I came across a wonderful example of how a simple idea can affect a whole ecosystem. It concerns (bear with me) chicken farmers in a rural district of Kenya called Nakuru.
Fuelband bracelet's biggest impact may be psychological.
Rather than making statements or promises, brands should think in terms of stimulating questions, writes Adam Morgan, founding partner of eatbigfish.
Adam Morgan, founding partner of Eatbigfish, on the secret of selling.
Adam Morgan, founding partner of Eatbigfish, on the importance of culture, attitude and values in new recruits. Everything else can be taught, he says.
Adam Morgan, founding partner of Eatbigfish, on truths versus insights.