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To jishuku or not to jishuku? Brands face dilemma in quake-prone Japan
May 30, 2016
Abi Sekimitsu

To jishuku or not to jishuku? Brands face dilemma in quake-prone Japan

Abi Sekimitsu, content director at Ogilvy & Mather Japan, weighs up the pros and cons of "going dark" following a natural disaster.

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