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China's digital drivers: Changan Ford's Jason Liu
Sep 15, 2014

China's digital drivers: Changan Ford's Jason Liu

PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market

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China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
Aug 8, 2014

China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei

PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.

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Mobile video consumption habits of the modern Indonesian
Aug 4, 2014

Mobile video consumption habits of the modern Indonesian

Research from On Device provides a peak at how young people in Indonesia consume video via mobile.

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Bizarre Video Channel of the Week: The Magic Power of the New White Snake
Jul 11, 2014

Bizarre Video Channel of the Week: The Magic Power of the New White Snake

In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week, a homemade comedy series that's attracted nearly three quarters of a million views.

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China's digital drivers: Digital platforms a slam dunk for Li-Ning
Jul 9, 2014

China's digital drivers: Digital platforms a slam dunk for Li-Ning

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.

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China's digital drivers: Make emotional mobile connections
May 19, 2014

China's digital drivers: Make emotional mobile connections

PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.

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China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
Apr 7, 2014

China's digital drivers: Striking up sexy conversations for Reckitt Benckiser

PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.

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D&AD judge impressions: Wain Choi, Cheil Worldwide
Mar 28, 2014

D&AD judge impressions: Wain Choi, Cheil Worldwide

Direct from D&AD judging in London, Wain Choi of Cheil Worldwide shares some impressions from judging the Integrated & Earned Media category, including cross-channel trends and how well global audiences can translate work from Asia.

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China's digital drivers: Kimberley-Clark helps mums online
Feb 7, 2014

China's digital drivers: Kimberley-Clark helps mums online

PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China

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