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KDDI unites long-distance lovers for Christmas
Dec 19, 2014
David Blecken

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

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A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Dec 19, 2014
Jenny Chan 陳詠欣

A velvet barber chair, a half-done haircut and a deranged Shanghai adventure

SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.

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Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl
Dec 19, 2014
Ad Nut

Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl

Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.

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Toot touts underwear with full package of endurance tests
Dec 18, 2014
Byravee Iyer

Toot touts underwear with full package of endurance tests

JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.

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Lenovo taps into selfie movement with global holiday initiative
Dec 17, 2014
Nikki Wicks

Lenovo taps into selfie movement with global holiday initiative

Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.

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Video highlights: 2014 Agency/Network of the Year Awards
Dec 16, 2014
Staff Reporters

Video highlights: 2014 Agency/Network of the Year Awards

Video highlights from the 2014 Agency of the Year and Agency Network of the Year Awards gala dinner, which took place at the Ritz-Carlton Millenia in Singapore on 10 December 2014.

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Video highlights: South Asia 2014 Agency of the Year Awards
Dec 16, 2014
Staff Reporters

Video highlights: South Asia 2014 Agency of the Year Awards

Video highlights from the 2014 Agency of the Year Awards gala dinner for South Asia, which took place at the ITC Grand Central in Mumbai on 9 December 2014.

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Mobile-phone company in Vietnam urges users to put down the phone
Dec 16, 2014
Matthew Miller

Mobile-phone company in Vietnam urges users to put down the phone

VIETNAM - A smartphone maker discourages its target buyers from using its product—for very good reasons—in a new campaign for Oppo by BBDO Vietnam.

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McDonald's hijacks HKTV drama in industry-first spot
Dec 15, 2014
Jenny Chan 陳詠欣

McDonald's hijacks HKTV drama in industry-first spot

HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.

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Ad nut: Your weekly worldwide roundup
Dec 12, 2014
Ad Nut

Ad nut: Your weekly worldwide roundup

Ad Nut travels the world to bring you ads that are notably good, notably odd, or both. This week, Lego speaks to girls in an inspiring way, Droga5 spoofs wristwatch ads in chuckle-worthy fashion, NokScoot gets hot and bothered, Wieden+Kennedy skewers the ad industry's sense of self-importance and more.

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The truth behind an unreal reality-style video about a lie detector
Dec 12, 2014
Matthew Miller

The truth behind an unreal reality-style video about a lie detector

A Japanese mock-umentary about a head-borne device that's supposedly capable of detecting deception is a fun way to blow three minutes. But the story behind Tomy's Cocoro Scanner and its marketing is even more interesting.

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Video highlights: Greater China 2014 Agency of the Year Awards
Dec 11, 2014
Staff Reporters

Video highlights: Greater China 2014 Agency of the Year Awards

Video highlights from the 2014 Agency of the Year Awards gala dinner for Greater China, which took place at the Hyatt on the Bund in Shanghai on 8 December 2014.

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Thai telecom giant AIS returns to emotional roots
Dec 11, 2014
Adrian Peter Tse

Thai telecom giant AIS returns to emotional roots

THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.

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Volvo takes the scenic route for XC60 in China
Dec 10, 2014
Matthew Miller

Volvo takes the scenic route for XC60 in China

CHINA - Volvo purposely steps away from its long-standing focus on safety in a new China campaign for its XC60 crossover. But what message is the company conveying instead?

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Merciless Shark destroys oily muscle men
Dec 9, 2014
Matthew Miller

Merciless Shark destroys oily muscle men

JAPAN - A group of well-greased Japanese gentlemen stand in for stovetop grime, then get what's coming to them courtesy of a steam cleaner in a new campaign airing in Japan.

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Getty releases 'Year in Focus': Top pics of 2014
Dec 9, 2014
Emily Tan

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

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Ad Nut: Your weekly worldwide ad roundup, starring a shrimp cannon
Dec 5, 2014
Ad Nut

Ad Nut: Your weekly worldwide ad roundup, starring a shrimp cannon

Ad Nut scurries all over the internet to bring you ads that are notably good, notably odd, or both. This week: NTT Docomo cooks shrimp violently, Harvey Nichols reaffirms that greed is good, Maxis Malaysia threatens to kill its CTO, and much more.

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Colourful campaign aims to make splash for fabric coating
Dec 5, 2014
David Blecken

Colourful campaign aims to make splash for fabric coating

HONG KONG - Omnicom agencies Doremus and FleishmanHillard move away from category conventions for the global launch of Insqin, a new polyurethene coating technology from Bayer MaterialScience.

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Zalora wants to 'own the night' with racy film
Dec 5, 2014
Byravee Iyer

Zalora wants to 'own the night' with racy film

SINGAPORE - Zalora serves up a sexy new 90-second video, underscoring its positioning to “own the moment”.

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FedEx promotes its SME customers in global 'Show the World' campaign
Dec 3, 2014
Emily Tan

FedEx promotes its SME customers in global 'Show the World' campaign

GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.