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Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom
Dec 9, 2013
Staff Reporters

Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

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Aldi gets cheeky over a cup of coffee
Nov 12, 2013
Staff Reporters

Aldi gets cheeky over a cup of coffee

SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.

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Axe's Blast outperforms Ranbir Kapoor's star power
Jun 3, 2013
Staff Reporters

Axe's Blast outperforms Ranbir Kapoor's star power

INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.

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How Nescafé built affinity with fans of Filipino musicians
May 20, 2013
Staff Reporters

How Nescafé built affinity with fans of Filipino musicians

Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.

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CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange
May 13, 2013
Staff Reporters

CASE STUDY: Oreo integrates on and offline tools for Ice Cream Orange

Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in Thailand.

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Samsung launches integrated campaign for new Smart TV series
May 9, 2013
Staff Reporters

Samsung launches integrated campaign for new Smart TV series

SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.

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St. George Bank counts on adorable 'dragon' to reinvigorate brand
May 7, 2013
Staff Reporters

St. George Bank counts on adorable 'dragon' to reinvigorate brand

AUSTRALIA - Relaunching its brand through newly appointed agency Saatchi & Saatchi, Australia's St. George Bank has chosen a dragon—actually a girl in a dragon suit—to exhort consumers to be brave enough to 'Start something'.

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Line connects users with K-pop celebrity Siwon
May 5, 2013
Staff Reporters

Line connects users with K-pop celebrity Siwon

SINGAPORE - Mobile messenger service provider Line has launched its first regional integrated campaign, in Southeast Asia and Hong Kong, through McCann Worldgroup Singapore and Maxus.

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Property developers invent 'Googonian' culture for campaign
May 5, 2013
Staff Reporters

Property developers invent 'Googonian' culture for campaign

CANBERRA - A new township in Canberra is being cast as a new nation with its own cultural traits in a campaign by property developers CIC Australia and Mirvac, through Grey Canberra.

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Usain Bolt fronts global Samsung NX300 campaign
May 5, 2013
Staff Reporters

Usain Bolt fronts global Samsung NX300 campaign

GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.

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Anchor Beer positions itself as the catalyst of fun
May 1, 2013
Staff Reporters

Anchor Beer positions itself as the catalyst of fun

CAMBODIA - Anchor Beer has launched an integrated campaign to position the local beer brand as the catalyst of fun, through brand communications agency ComZone.

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Singapore NEA uses a 'bro' to promote smoking ban extension
Apr 28, 2013
Staff Reporters

Singapore NEA uses a 'bro' to promote smoking ban extension

SINGAPORE - A concerned 'bro' pops up out of nowhere to warn his 'bros' about an expansion of non-smoking areas in a campaign launched by Singapore’s National Environment Agency through BBH Asia Pacific.

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Digital campaign lets users paint with light on 3D model of Tokyo
Apr 28, 2013
Staff Reporters

Digital campaign lets users paint with light on 3D model of Tokyo

TOKYO - Mori Building has launched a digital campaign, “Tokyo City Symphony” in celebration of the 10th anniversary of Roppongi Hills, one of its property developments and a renowned landmark in Tokyo.

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WeChat aims for larger market share in Singapore
Apr 24, 2013
Staff Reporters

WeChat aims for larger market share in Singapore

SINGAPORE – Tencent has released a TV commercial to promote its WeChat messenger in Singapore.

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Jim Beam launches new global positioning with ad campaign in Australia
Apr 23, 2013
Staff Reporters

Jim Beam launches new global positioning with ad campaign in Australia

SYDNEY - Jim Beam has launched a new above-the-line campaign, 'From the barrel to Bondi', marking the debut of its new global brand positioning, ‘Make history', in Australia.

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Tempo employs crab-claw 'mascot' in ad for new scented tissue
Apr 22, 2013
Staff Reporters

Tempo employs crab-claw 'mascot' in ad for new scented tissue

Tempo, through Publicis, has for the first time employed a mascot (a deep fried crab claw, to be precise) in an integrated ad campaign to launch its new Citrus Blossom tissue.

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Dove's 'Real sketches' film provokes jealousy, controversy
Apr 17, 2013
Staff Reporters

Dove's 'Real sketches' film provokes jealousy, controversy

Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.

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Magnum moves successful 'Pleasure hunt' game to mobile arena
Apr 16, 2013
Staff Reporters

Magnum moves successful 'Pleasure hunt' game to mobile arena

GLOBAL - Unilever ice cream brand Magnum, through Lowe Brindfors in Stockholm, has launched 'Pleasure Hunt 5 Lost Kisses', the first mobile version of a popular game that was in previous years available only via PC.

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True horror strikes in Japan: Portfolio Night is coming
Apr 15, 2013
Staff Reporters

True horror strikes in Japan: Portfolio Night is coming

TOKYO - It looks like the latest Japanese horror film in the tradition of Ringu or Juon, but in reality it's a dramatisation of a young creative's fear over showing her portfolio to ad execs at the upcoming first-ever Tokyo edition of Portfolio Night.

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Psy seeks personal tour chef in Facebook-led campaign for Bibigo
Apr 15, 2013
Staff Reporters

Psy seeks personal tour chef in Facebook-led campaign for Bibigo

SEOUL - Korean food brand Bibigo has launched a global campaign featuring the latest dance move from Psy, the brand's new official spokesperson.

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