KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.
SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.
INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.
Nescafé used intimate and behind-the-scenes videos of Filipino musicians to build engagement and triple its Facebook fan base.
Oreo worked with mInteraction/MediaCom to build an interaction and consumer togetherness campaign for the launch of a new product, Oreo Ice Cream Orange, in Thailand.
SINGAPORE - Samsung has launched an integrated campaign for its Smart TV lineup in Singapore, through Cheil Worldwide.
AUSTRALIA - Relaunching its brand through newly appointed agency Saatchi & Saatchi, Australia's St. George Bank has chosen a dragon—actually a girl in a dragon suit—to exhort consumers to be brave enough to 'Start something'.
SINGAPORE - Mobile messenger service provider Line has launched its first regional integrated campaign, in Southeast Asia and Hong Kong, through McCann Worldgroup Singapore and Maxus.
CANBERRA - A new township in Canberra is being cast as a new nation with its own cultural traits in a campaign by property developers CIC Australia and Mirvac, through Grey Canberra.
GLOBAL - In a rather obvious pairing, Usain Bolt is fronting Samsung's Smart Camera NX300 and Cheil Worldwide's 'shoot fast share faster' campaign.
CAMBODIA - Anchor Beer has launched an integrated campaign to position the local beer brand as the catalyst of fun, through brand communications agency ComZone.
SINGAPORE - A concerned 'bro' pops up out of nowhere to warn his 'bros' about an expansion of non-smoking areas in a campaign launched by Singapore’s National Environment Agency through BBH Asia Pacific.
TOKYO - Mori Building has launched a digital campaign, “Tokyo City Symphony” in celebration of the 10th anniversary of Roppongi Hills, one of its property developments and a renowned landmark in Tokyo.
SINGAPORE – Tencent has released a TV commercial to promote its WeChat messenger in Singapore.
SYDNEY - Jim Beam has launched a new above-the-line campaign, 'From the barrel to Bondi', marking the debut of its new global brand positioning, ‘Make history', in Australia.
Tempo, through Publicis, has for the first time employed a mascot (a deep fried crab claw, to be precise) in an integrated ad campaign to launch its new Citrus Blossom tissue.
Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.
GLOBAL - Unilever ice cream brand Magnum, through Lowe Brindfors in Stockholm, has launched 'Pleasure Hunt 5 Lost Kisses', the first mobile version of a popular game that was in previous years available only via PC.
TOKYO - It looks like the latest Japanese horror film in the tradition of Ringu or Juon, but in reality it's a dramatisation of a young creative's fear over showing her portfolio to ad execs at the upcoming first-ever Tokyo edition of Portfolio Night.
SEOUL - Korean food brand Bibigo has launched a global campaign featuring the latest dance move from Psy, the brand's new official spokesperson.