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Amazon China paints alternative to KOL-driven shopping
Jul 2, 2019
Staff Reporters

Amazon China paints alternative to KOL-driven shopping

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

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How YouTube helped Decathlon drive personal ads at scale
Jun 27, 2019
Staff Reporters

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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What will daily life be like with 5G?
Jun 17, 2019
Staff Reporters

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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A Royal Challenge to get rid of stereotypes in cricket
Apr 5, 2019
Staff Reporters, Campaign India Team

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

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SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
Feb 21, 2019
Staff Reporters

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
May 23, 2018
Staff Reporters

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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Zalora tweaks brand with 'You own now' campaign
Feb 27, 2018
Staff Reporters

Zalora tweaks brand with 'You own now' campaign

A brand refresh by WPP's Superunion strives for "a more ownable and modern look".

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Nike & BBH move from stadiums to ‘hyper’ courts
Dec 21, 2017
Staff Reporters

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.

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HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
Nov 30, 2016
Staff Reporters

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

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BBH celebrates 20 years in Singapore
Nov 21, 2016
Staff Reporters

BBH celebrates 20 years in Singapore

Watch this fun film from BBH Singapore, celebrating 20 years in the country.

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Asia-Pacific YouTube Ads Leaderboard: May 2016
Jun 2, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2016

A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.

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CASE STUDY How Shell used programmatic to drive engagement at the pump
Feb 17, 2016
Staff Reporters

CASE STUDY How Shell used programmatic to drive engagement at the pump

Midway through 2015, Shell needed to continue to build momentum around a Lego promotion run earlier in the year. Its programmatic video advertising campaign for the V-Power Lego 2 promotion, launched alongside TubeMogul and MediaCom, increased sales and petrol station visits in Hong Kong.

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CASE STUDY: Sportswear brand lets young Chinese wear emotions on sleeves
Jun 8, 2015
Staff Reporters

CASE STUDY: Sportswear brand lets young Chinese wear emotions on sleeves

CHINA - Working with Cheil Worldwide, sportswear brand Rapido raised its awareness level in China and proved the viability of an innovative product concept: A jacket with an LED-equipped sleeve to help connect distant lovers.

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#thisisme# adidas Originals launches brand campaign
Sep 1, 2014
Staff Reporters

#thisisme# adidas Originals launches brand campaign

CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.

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Samsung's sideways appeal to 'Alpha' consumers
Aug 28, 2014
Staff Reporters

Samsung's sideways appeal to 'Alpha' consumers

Samsung employed a Hollywood director for an online film that aims to promote the high-end design of its Galaxy Alpha phone. But does the film convey its intended message?

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A wombat, an echidna and a platypus walk into a conference room...
Aug 26, 2014
Staff Reporters

A wombat, an echidna and a platypus walk into a conference room...

AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.

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There's certainly no smoking in this tobacco ad
Aug 26, 2014
Staff Reporters

There's certainly no smoking in this tobacco ad

INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.

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Roundup: Asia-Pacific-specific World Cup ads
Jun 12, 2014
Staff Reporters

Roundup: Asia-Pacific-specific World Cup ads

ASIA-PACIFIC - You've seen the splashy, big-budget global World Cup ads. Now check out our collection of more local work, much of it with a definite Asia-Pacific spin.

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CASE STUDY: A Bangladesh mobile carrier's unifying flag day
May 26, 2014
Staff Reporters

CASE STUDY: A Bangladesh mobile carrier's unifying flag day

Bangladesh mobile network Robi Axiata brought together more than 27,000 people for a record-setting gesture of national unity that also increased brand affinity and sales.

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CASE STUDY: How gamification of real-life trips increased a travel agent's bookings
May 14, 2014
Staff Reporters

CASE STUDY: How gamification of real-life trips increased a travel agent's bookings

KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.

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