'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
A brand refresh by WPP's Superunion strives for "a more ownable and modern look".
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.
Watch this fun film from BBH Singapore, celebrating 20 years in the country.
A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.
Midway through 2015, Shell needed to continue to build momentum around a Lego promotion run earlier in the year. Its programmatic video advertising campaign for the V-Power Lego 2 promotion, launched alongside TubeMogul and MediaCom, increased sales and petrol station visits in Hong Kong.
CHINA - Working with Cheil Worldwide, sportswear brand Rapido raised its awareness level in China and proved the viability of an innovative product concept: A jacket with an LED-equipped sleeve to help connect distant lovers.
CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.
Samsung employed a Hollywood director for an online film that aims to promote the high-end design of its Galaxy Alpha phone. But does the film convey its intended message?
AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.
INDONESIA - A TVC by Bates CHI & Partners Jakarta and The Sweet Shop for the A-Mild cigarette brand appears to tacitly admit the inherent danger of the product by equating it with risky, you-only-live-once activities such as cliff jumping.
ASIA-PACIFIC - You've seen the splashy, big-budget global World Cup ads. Now check out our collection of more local work, much of it with a definite Asia-Pacific spin.
Bangladesh mobile network Robi Axiata brought together more than 27,000 people for a record-setting gesture of national unity that also increased brand affinity and sales.
KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.