Articles: 65 Results Filter results»
Order By: Latest
Premium
Y&R's latest 'change blindness' TVC for Brand's
Sep 23, 2011
Rhandell Rubio

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

Premium
CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House
Sep 16, 2011
Rhandell Rubio

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

Premium
Hyundai showcases new Elantra as the 'big small car'
Sep 15, 2011
Rhandell Rubio

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

Premium
DDB New Zealand, Steinlager throw support behind its rugby stars
Sep 15, 2011
Rhandell Rubio

DDB New Zealand, Steinlager throw support behind its rugby stars

NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.

Premium
Abbott challenges Hong Kong parents to reprioritise kids' brain development
Sep 15, 2011
Rhandell Rubio

Abbott challenges Hong Kong parents to reprioritise kids' brain development

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

Premium
Party rolls out
Sep 14, 2011
Rhandell Rubio

Party rolls out "music video game" for Japanese band androp

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

Premium
MasterCard promotes latest Kasabian gig with 'paper-themed' TVC
Sep 14, 2011
Rhandell Rubio

MasterCard promotes latest Kasabian gig with 'paper-themed' TVC

SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.

Premium
Hyundai Accent's launch campaign focuses on its reverse camera
Aug 30, 2011
Rhandell Rubio

Hyundai Accent's launch campaign focuses on its reverse camera

AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.

Premium
Krungthai Bank stresses reliability in appealing to Thai SMEs
Aug 18, 2011
Rhandell Rubio

Krungthai Bank stresses reliability in appealing to Thai SMEs

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

Premium
Chow Tai Fook emphasises 'sincerity and eternity' of jewellery
Aug 18, 2011
Rhandell Rubio

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

Premium
JWT Thailand targets youth with online sitcom 'Sausage mansion'
Aug 18, 2011
Rhandell Rubio

JWT Thailand targets youth with online sitcom 'Sausage mansion'

BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.

Premium
Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation
Aug 17, 2011
Rhandell Rubio

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

Premium
Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments
Aug 15, 2011
Rhandell Rubio

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.

Premium
Leo Burnett 'Post It' TVC introduces McDonald's Philippines new coffee product
Aug 10, 2011
Rhandell Rubio

Leo Burnett 'Post It' TVC introduces McDonald's Philippines new coffee product

THE PHILIPPINES - McDonald's Philippines has introduced its new McCafe Premium Roast Coffee through a 'Post It' TVC created by Leo Burnett Manila.

Premium
Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC
Aug 5, 2011
Rhandell Rubio

Ogilvy kicks off Thai Life Insurance campaign with dramatic TVC

THAILAND - Ogilvy & Mather Thailand has rolled out a new campaign for Thai Life Insurance with a 'Silence of love' TVC going on air throughout the country.

Premium
Lenovo rolls out
Aug 3, 2011
Rhandell Rubio

Lenovo rolls out "For those who do" global brand campaign

GLOBAL - Lenovo has collaborated with Saatchi & Saatchi to launch a new long-term, global branding campaign, entitled 'For those who do'.

Premium
Leo Burnett launches musical TVC introducing Bundaberg Five white rum
Aug 2, 2011
Rhandell Rubio

Leo Burnett launches musical TVC introducing Bundaberg Five white rum

SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.

Premium
Leo Burnett Sydney builds campaign for Australia's census
Jul 28, 2011
Rhandell Rubio

Leo Burnett Sydney builds campaign for Australia's census

SYDNEY - The Australian Bureau of Statistics (ABS) and Leo Burnett Sydney have joined forces to urge Australians to take part in the country's 2011 census.

Premium
Neuron Philippines' latest Sun Cellular campaign departs from celebrity-led TVCs
Jul 21, 2011
Rhandell Rubio

Neuron Philippines' latest Sun Cellular campaign departs from celebrity-led TVCs

THE PHILIPPINES - Mobile telecommunications firm Sun Cellular has launched its latest campaign, created by Campaigns & Grey affiliate agency Neuron Philippines, highlighting the full benefits of its Sun Call-and-Text Combo prepaid load for mobile phones.

Premium
Smart Communications launches 'Let's make life extraordinary'
Jul 20, 2011
Rhandell Rubio

Smart Communications launches 'Let's make life extraordinary'

THE PHILIPPINES - Smart Communications has launched a new corporate campaign together with creative agency DM9 JaymeSyfu bannered by the key message 'Let's make life extraordinary.'

Filter results

Date

Article Type

Site Category

Author