SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.
How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.
AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.
NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.
HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.
JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.
SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.
AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.
BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).
HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.
BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.
HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.
AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.
THE PHILIPPINES - McDonald's Philippines has introduced its new McCafe Premium Roast Coffee through a 'Post It' TVC created by Leo Burnett Manila.
THAILAND - Ogilvy & Mather Thailand has rolled out a new campaign for Thai Life Insurance with a 'Silence of love' TVC going on air throughout the country.
GLOBAL - Lenovo has collaborated with Saatchi & Saatchi to launch a new long-term, global branding campaign, entitled 'For those who do'.
SYDNEY - The Bundaberg Distillery Company has rolled out a campaign for its new white rum, called 'Bundaberg Five', with a 90-second TVC produced by Leo Burnett Sydney.
SYDNEY - The Australian Bureau of Statistics (ABS) and Leo Burnett Sydney have joined forces to urge Australians to take part in the country's 2011 census.
THE PHILIPPINES - Mobile telecommunications firm Sun Cellular has launched its latest campaign, created by Campaigns & Grey affiliate agency Neuron Philippines, highlighting the full benefits of its Sun Call-and-Text Combo prepaid load for mobile phones.
THE PHILIPPINES - Smart Communications has launched a new corporate campaign together with creative agency DM9 JaymeSyfu bannered by the key message 'Let's make life extraordinary.'