Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Video of school kids singing 'Huawei the Beautiful' goes viral in the mainland market.
As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.
CANNES - Steve Barrett, editor-in-chief of PRWeek US (Campaign's sister publication) interviewed Holly Zheng, international president of BlueFocus Communication Group, at Cannes Lions 2015 last week.
Bangladesh mobile network Robi Axiata brought together more than 27,000 people for a record-setting gesture of national unity that also increased brand affinity and sales.