Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.
ASIA-PACIFIC - As part of the ongoing PR Influencers video series, Andrew Kirk, managing director of Edelman Hong Kong & Taiwan, explains why public relations agencies are primed to lead the field in creativity.
This year, Asia-Pacific’s e-commerce business is expected to reach US$169 billion, according to eMarketer. While online shopping is popular in countries like Japan, Singapore, Australia and Korea, some, like Hong Kong are only just picking up speed.
As part of Campaign TV's ongoing 'Building Asia's media talent' series of videos, Andreas Vogiatzakis, managing director of Omnicom Media Group Malaysia, discusses the qualities most needed in today's talent market.
ASIA-PACIFIC: Despite less than favourable reports about Yahoo’s performance in the global press, Yahoo is tops in terms of popularity in Asia’s emerging markets.