Articles: 34 Results Filter results»
Order By: Latest
Premium
Marcomms is in a mid-life crisis, but we can survive it
Mar 28, 2019
Staff Reporters

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

Premium
Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 12, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

Premium
The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison
Aug 8, 2018
Staff Reporters

The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison

A story about a young fellow and his flirtatious holographic home companion. (WTF?)

Premium
Day 4 Live Cannes lowdown: Havas, influencers and hangovers
Jun 22, 2018
Staff Reporters

Day 4 Live Cannes lowdown: Havas, influencers and hangovers

As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.

Premium
Video tour: Our editors introduce the Top 1000
Jun 6, 2018
Staff Reporters

Video tour: Our editors introduce the Top 1000

Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.

Premium
The biggest worries of CMOs, and what the WFA is doing about them
Mar 27, 2018
Staff Reporters

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

Premium
David Guerrero: 'We're wrong to put blind faith in technology'
Mar 26, 2018
Staff Reporters

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

Premium
Short-term 'sugar rush' can seduce marketers
Mar 23, 2018
Staff Reporters

Short-term 'sugar rush' can seduce marketers

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

Premium
Empathy and ethics: The most crucial buzzwords for CMOs
Mar 22, 2018
Staff Reporters

Empathy and ethics: The most crucial buzzwords for CMOs

At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.

Premium
Watch: Highs and Lows (Sept 15, 2017 episode)
Sep 18, 2017
Staff Reporters

Watch: Highs and Lows (Sept 15, 2017 episode)

See the first episode of our new weekly Facebook Live show, where our editors give a rapid rundown of some of the week's most significant stories.

Premium
Watch: Mirum Vietnam's 'Future stars' competition
Nov 1, 2016
Staff Reporters

Watch: Mirum Vietnam's 'Future stars' competition

The agency worked with a marketing school to launch a digital advertising competition that it plans to expand next year.

Premium
Asia-Pacific YouTube Ads Leaderboard: May 2016
Jun 2, 2016
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: May 2016

A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.

Premium
CASE STUDY How Shell used programmatic to drive engagement at the pump
Feb 17, 2016
Staff Reporters

CASE STUDY How Shell used programmatic to drive engagement at the pump

Midway through 2015, Shell needed to continue to build momentum around a Lego promotion run earlier in the year. Its programmatic video advertising campaign for the V-Power Lego 2 promotion, launched alongside TubeMogul and MediaCom, increased sales and petrol station visits in Hong Kong.

Premium
Instagram announces 'carousel' ad format
Mar 5, 2015
Staff Reporters

Instagram announces 'carousel' ad format

GLOBAL - Instagram announced overnight that it will introduce an advertising format that provides brands with a way to display multiple images along with a clickthrough opportunity to a website of the brand's choice.

Premium
Video: Isobar and Coke on technology and innovation
Sep 28, 2014
Staff Reporters

Video: Isobar and Coke on technology and innovation

SPIKES ASIA - Direct from Spikes Asia, Jean Lin of Isobar and Peter Schelstraete of Coca-Cola, speaking to the Young Marketers Academy on technology and innovation.

Premium
Spikes video: Talking technology and code with Laurent Thevenet
Sep 24, 2014
Staff Reporters

Spikes video: Talking technology and code with Laurent Thevenet

SPIKES ASIA - Laurent Thevenet, technology director at Proximity Asia, talks about the intersection of creativity in both technology and hardware and what that means for the industry.

Premium
Spikes video: Talking Asian innovation with Kristian Barnes
Sep 24, 2014
Staff Reporters

Spikes video: Talking Asian innovation with Kristian Barnes

SPIKES ASIA - Kristian Barnes, CEO at Vizeum APAC, explains why he thinks the innovation culture in Asia Pacific is so exciting at the moment.

Premium
Spikes video: Talking gaming and technology with Guy Hearn
Sep 24, 2014
Staff Reporters

Spikes video: Talking gaming and technology with Guy Hearn

SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.

Premium
Samsung's sideways appeal to 'Alpha' consumers
Aug 28, 2014
Staff Reporters

Samsung's sideways appeal to 'Alpha' consumers

Samsung employed a Hollywood director for an online film that aims to promote the high-end design of its Galaxy Alpha phone. But does the film convey its intended message?

Premium
Bizarre Video Channel of the Week: The Evil Ventriloquist’s Show
Jun 13, 2014
Staff Reporters

Bizarre Video Channel of the Week: The Evil Ventriloquist’s Show

In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week: The Evil Ventriloquist.

Filter results

Date

Article Type

Site Category

Author