Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
At Spikes Asia, May Seow, shared her views on the development of conversational commerce.
CASE STUDY: Company’s first ever brand campaign looks to shake up traditional car insurance renewal.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
A story about a young fellow and his flirtatious holographic home companion. (WTF?)
As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.
Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.
Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.
See the first episode of our new weekly Facebook Live show, where our editors give a rapid rundown of some of the week's most significant stories.
The agency worked with a marketing school to launch a digital advertising competition that it plans to expand next year.
A tale of mother's love from Nestle Philippines tops this month's list, which also includes Sony, Axe, Tung-I Noodle and Etude.
Midway through 2015, Shell needed to continue to build momentum around a Lego promotion run earlier in the year. Its programmatic video advertising campaign for the V-Power Lego 2 promotion, launched alongside TubeMogul and MediaCom, increased sales and petrol station visits in Hong Kong.
GLOBAL - Instagram announced overnight that it will introduce an advertising format that provides brands with a way to display multiple images along with a clickthrough opportunity to a website of the brand's choice.
SPIKES ASIA - Direct from Spikes Asia, Jean Lin of Isobar and Peter Schelstraete of Coca-Cola, speaking to the Young Marketers Academy on technology and innovation.
SPIKES ASIA - Laurent Thevenet, technology director at Proximity Asia, talks about the intersection of creativity in both technology and hardware and what that means for the industry.