The campaign builds on last year's initiative on the future of health.
We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.
INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.
GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.
GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.
KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.
BANGKOK - If you're a lingerie brand, you could employ the tagline 'Beauty inside' in several ways. There's the obvious route, involving gratuitous shots of scantily clad women whose inner beauty equates to expensive lingerie. Or there's the route that Wacoal Thailand and boutique agency CJ/Worx chose to take in a recent campaign.
AUCKLAND - Air New Zealand's latest effort in a series of entertaining safety videos stars British celebrity adventurer Bear Grylls of Man vs Wild fame.