Articles: 8 Results Filter results»
Order By: Latest
Premium
Philips launches global campaign around Davos that asks why healthcare can't be better
Jan 26, 2018
Emily Tan

Philips launches global campaign around Davos that asks why healthcare can't be better

The campaign builds on last year's initiative on the future of health.

Premium
Mondelez' Bonin Bough: my biggest mistake in working with startups
Jul 13, 2015
Emily Tan

Mondelez' Bonin Bough: my biggest mistake in working with startups

We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.

Premium
Danone Aqua launches campaign for proper hydration during Ramadan
Jun 29, 2015
Emily Tan

Danone Aqua launches campaign for proper hydration during Ramadan

INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.

Premium
Getty releases 'Year in Focus': Top pics of 2014
Dec 9, 2014
Emily Tan

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

Premium
FedEx promotes its SME customers in global 'Show the World' campaign
Dec 3, 2014
Emily Tan

FedEx promotes its SME customers in global 'Show the World' campaign

GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.

Premium
P&G Malaysia targets moms with skippable crying kids
Nov 25, 2014
Emily Tan

P&G Malaysia targets moms with skippable crying kids

KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.

Premium
CASE STUDY: Wacoal reaches young consumers with heartbreaking films
Mar 6, 2014
Emily Tan

CASE STUDY: Wacoal reaches young consumers with heartbreaking films

BANGKOK - If you're a lingerie brand, you could employ the tagline 'Beauty inside' in several ways. There's the obvious route, involving gratuitous shots of scantily clad women whose inner beauty equates to expensive lingerie. Or there's the route that Wacoal Thailand and boutique agency CJ/Worx chose to take in a recent campaign.

Premium
Air NZ continues viral safety video spree with Bear Grylls
Mar 6, 2013
Emily Tan

Air NZ continues viral safety video spree with Bear Grylls

AUCKLAND - Air New Zealand's latest effort in a series of entertaining safety videos stars British celebrity adventurer Bear Grylls of Man vs Wild fame.

Filter results

Date

Article Type

Site Category

Author