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Amazon China paints alternative to KOL-driven shopping
Jul 2, 2019
Staff Reporters

Amazon China paints alternative to KOL-driven shopping

'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.

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How YouTube helped Decathlon drive personal ads at scale
Jun 27, 2019
Staff Reporters

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

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What will daily life be like with 5G?
Jun 17, 2019
Staff Reporters

What will daily life be like with 5G?

In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.

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A Royal Challenge to get rid of stereotypes in cricket
Apr 5, 2019
Staff Reporters, Campaign India Team

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

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Marcomms is in a mid-life crisis, but we can survive it
Mar 28, 2019
Staff Reporters

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 12, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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Propaganda branding: the old new wave in China?
Feb 28, 2019
Staff Reporters

Propaganda branding: the old new wave in China?

Video of school kids singing 'Huawei the Beautiful' goes viral in the mainland market.

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SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
Feb 21, 2019
Staff Reporters

SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents

The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

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The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison
Aug 8, 2018
Staff Reporters

The device for men who would like to keep a coquettish, obedient cartoon woman in a glass prison

A story about a young fellow and his flirtatious holographic home companion. (WTF?)

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Day 4 Live Cannes lowdown: Havas, influencers and hangovers
Jun 22, 2018
Staff Reporters

Day 4 Live Cannes lowdown: Havas, influencers and hangovers

As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.

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Entertainment Lions for Music winners: Cannes Lions 2018
Jun 21, 2018
Staff Reporters

Entertainment Lions for Music winners: Cannes Lions 2018

Zero APAC winners in admittedly small category with only 19 awards.

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Video tour: Our editors introduce the Top 1000
Jun 6, 2018
Staff Reporters

Video tour: Our editors introduce the Top 1000

Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.

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Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists
May 23, 2018
Staff Reporters

Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists

Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.

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Why Asia-Pacific will lead
May 2, 2018
Staff Reporters, Rick Boost

Why Asia-Pacific will lead

Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.

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Creativity or technology: Which will own the future?
Apr 25, 2018
Staff Reporters, Rick Boost

Creativity or technology: Which will own the future?

CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360

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Media Disruption: Where's it coming from?
Apr 15, 2018
Staff Reporters, Rick Boost

Media Disruption: Where's it coming from?

CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360

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The biggest worries of CMOs, and what the WFA is doing about them
Mar 27, 2018
Staff Reporters

The biggest worries of CMOs, and what the WFA is doing about them

Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.

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David Guerrero: 'We're wrong to put blind faith in technology'
Mar 26, 2018
Staff Reporters

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

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Short-term 'sugar rush' can seduce marketers
Mar 23, 2018
Staff Reporters

Short-term 'sugar rush' can seduce marketers

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.

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Empathy and ethics: The most crucial buzzwords for CMOs
Mar 22, 2018
Staff Reporters

Empathy and ethics: The most crucial buzzwords for CMOs

At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.

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