'A Real and Bigger World' campaign marks a new partnership between Amazon China and M&C Saatchi Spencer.
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
In a campaign by M&C Saatchi Spencer Hong Kong, SmarTone suggests that it will involve playing table tennis against robots and painting skyscrapers with blasts from a smartphone.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
Video of school kids singing 'Huawei the Beautiful' goes viral in the mainland market.
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
A story about a young fellow and his flirtatious holographic home companion. (WTF?)
As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.
Zero APAC winners in admittedly small category with only 19 awards.
Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.
Iris Singapore campaign for Chang Beer includes a 10-minute Vice documentary and a series of live events.
Brand marketers from Jetstar, Stanchart and the CMO Council along with agency and platform leaders explain why Asia-Pacific has a leg up on the rest of the world when they drop by the OMD Backstage Pass studio during Campaign360.
CMOs and leaders from Google, Alibaba, Oracle and agencies share their takes on whether it's high tech or high concepts that rule, when they drop by the OMD Backstage Pass studio during Campaign360
CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360
Transparency, brand safety, viewability and ad fraud are the top concerns of marketers when it comes to digital advertising. The WFA's CEO provides a frank assessment of progress (or lack thereof) in each area.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.