SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.
How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.
AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.
NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.
HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.
JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.
SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.
Campaign TV's 'Building Asia's media talent' video series this week sees Chris Ryan, CEO Hong Kong, and international client director (Asia-Pacific), Isobar, addressing more of the talent-related challenges facing the media industry in Asia.
Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with the Rugby World Cup 2011 kicking off today, Campaign takes a look at 10 of the best rugby-themed TVCs that set off to tackle the hearts and minds of consumers.
AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.
ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.
Adam Zecha, head of sales for Southeast Asia, ESPN Star Sports, describes the current environment of sports marketing in Asia.
BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).
HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.
BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.
HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.
AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.
HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.
THE PHILIPPINES - McDonald's Philippines has introduced its new McCafe Premium Roast Coffee through a 'Post It' TVC created by Leo Burnett Manila.
ASIA-PACIFIC - Cecilia Chan, marketing director for Lenovo Hong Kong, Taiwan and Korea, talks to Campaign about how the notebook manufacturer is hoping to build business momentum in the region.