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CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
Jan 24, 2014
Racheal Lee

CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

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Ovaltine mixes kids and Tet for digital outreach
Jan 20, 2014
Racheal Lee

Ovaltine mixes kids and Tet for digital outreach

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

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McDonald’s adjusts tone in campaign for post-Yolanda Philippines
Jan 16, 2014
Racheal Lee

McDonald’s adjusts tone in campaign for post-Yolanda Philippines

MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.

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CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia
Jan 15, 2014
Racheal Lee

CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia

Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.

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NZ Transport Agency stops time to deliver safety message
Jan 9, 2014
Racheal Lee

NZ Transport Agency stops time to deliver safety message

NEW ZEALAND – The New Zealand Transport Agency has launched an impactful TVC, entitled ‘Mistakes’, to remind drivers to slow down when they drive.

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CASE STUDY: How Ikea tested the durability of its kitchens
Dec 13, 2013
Racheal Lee

CASE STUDY: How Ikea tested the durability of its kitchens

Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.

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Closer look: Pantene's Philippines campaign to empower women
Dec 13, 2013
Racheal Lee

Closer look: Pantene's Philippines campaign to empower women

MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.

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CASE STUDY: How Oreo redefined its image online in Thailand
Nov 29, 2013
Racheal Lee

CASE STUDY: How Oreo redefined its image online in Thailand

Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.

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Kirin launches campaign for 'energy cola' in Vietnam
Nov 27, 2013
Racheal Lee

Kirin launches campaign for 'energy cola' in Vietnam

HO CHI MINH CITY - Beverage brand Kirin's new campaign for its Rising drink evokes the rising sun to hint at unlimited possibilities and appeal to Vietnamese youth.

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Johnnie Walker shatters glass car for drunk-driving message
Nov 26, 2013
Racheal Lee

Johnnie Walker shatters glass car for drunk-driving message

SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.

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Mother’s Choice launches Adoption Awareness Month in Hong Kong
Nov 25, 2013
Racheal Lee

Mother’s Choice launches Adoption Awareness Month in Hong Kong

HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.

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Kidproof Southeast uses lollipops to increase awareness of missing children
Nov 20, 2013
Racheal Lee

Kidproof Southeast uses lollipops to increase awareness of missing children

KUALA LUMPUR - Kidproof Southeast has launched a campaign to create awareness on the increasing spate of missing children.

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CASE STUDY: Qatar Airways uses Twitter to engage a new audience
Nov 18, 2013
Racheal Lee

CASE STUDY: Qatar Airways uses Twitter to engage a new audience

Seeking top-of-mind status among travellers, Qatar Airways devised a contest that got people talking about the airline and its destinations—to the tune of more than a quarter of a million tweets in seven days.

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P&G's Fast5 Force rescues Vietnamese women from laundry woes
Nov 18, 2013
Racheal Lee

P&G's Fast5 Force rescues Vietnamese women from laundry woes

HO CHI MINH CITY - P&G has launched an online campaign for its new Tide Plus Liquid detergent in Vietnam.

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Tourism Authority of Thailand launches first-ever TV commercial in US
Nov 13, 2013
Racheal Lee

Tourism Authority of Thailand launches first-ever TV commercial in US

BANGKOK - Hoping to entice travelers who would otherwise visit closer destinations, the Tourism Authority of Thailand has unveiled an integrated campaign in the United States, including its first-ever TV commercial in the country.

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CASE STUDY: Eye-care product builds affinity by referencing Vietnam history
Nov 11, 2013
Racheal Lee

CASE STUDY: Eye-care product builds affinity by referencing Vietnam history

Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.

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CASE STUDY: How Durex increased awareness of safe-sex preparedness
Nov 7, 2013
Racheal Lee

CASE STUDY: How Durex increased awareness of safe-sex preparedness

Durex Malaysia and Durex Singapore unveiled a social media campaign to increase awareness on safe sex practice among young people.

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White Ribbon Australia plays on tourism ads to highlight violence against women
Oct 31, 2013
Racheal Lee

White Ribbon Australia plays on tourism ads to highlight violence against women

AUSTRALIA - White Ribbon Australia has launched a campaign that cleverly disguises a message about violence against women in the trappings of a scenery-filled tourism commercial.

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Lego teaches girls how to be better friends
Oct 30, 2013
Racheal Lee

Lego teaches girls how to be better friends

SINGAPORE - Danish toy-maker Lego has launched a regional video campaign, entitled 'Lessons of friendship from a 9-year-old' for its Lego Friends Diary, a book on friendship aimed at girls aged nine to 12-years-old.

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Caltex campaign showcases 'five-star' fuel
Oct 2, 2013
Racheal Lee

Caltex campaign showcases 'five-star' fuel

ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.

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