To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.
MANILA - Fast-food chain McDonald’s has adjusted its thematic approach for a breakfast campaign in the Philippines following the Typhoon Haiyan disaster.
Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.
NEW ZEALAND – The New Zealand Transport Agency has launched an impactful TVC, entitled ‘Mistakes’, to remind drivers to slow down when they drive.
Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.
MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
Mondelez International launched a digital campaign for Oreo, entitled “Oreo Cream Nan Puk”, to redefine the image of the cookie online.
HO CHI MINH CITY - Beverage brand Kirin's new campaign for its Rising drink evokes the rising sun to hint at unlimited possibilities and appeal to Vietnamese youth.
SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.
HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.
KUALA LUMPUR - Kidproof Southeast has launched a campaign to create awareness on the increasing spate of missing children.
Seeking top-of-mind status among travellers, Qatar Airways devised a contest that got people talking about the airline and its destinations—to the tune of more than a quarter of a million tweets in seven days.
HO CHI MINH CITY - P&G has launched an online campaign for its new Tide Plus Liquid detergent in Vietnam.
BANGKOK - Hoping to entice travelers who would otherwise visit closer destinations, the Tourism Authority of Thailand has unveiled an integrated campaign in the United States, including its first-ever TV commercial in the country.
Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.
Durex Malaysia and Durex Singapore unveiled a social media campaign to increase awareness on safe sex practice among young people.
AUSTRALIA - White Ribbon Australia has launched a campaign that cleverly disguises a message about violence against women in the trappings of a scenery-filled tourism commercial.
SINGAPORE - Danish toy-maker Lego has launched a regional video campaign, entitled 'Lessons of friendship from a 9-year-old' for its Lego Friends Diary, a book on friendship aimed at girls aged nine to 12-years-old.
ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.