KUALA LUMPUR - Coca-Cola lit up Malaysia's high-rise Putra World Trade Centre (PWTC) in conjunction with the brand's 'Buka Semangat' campaign.
Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.
ASIA-PACIFIC - As part of the ongoing PR Influencers video series, Andrew Kirk, managing director of Edelman Hong Kong & Taiwan, explains why public relations agencies are primed to lead the field in creativity.
MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.
HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.
This year, Asia-Pacific’s e-commerce business is expected to reach US$169 billion, according to eMarketer. While online shopping is popular in countries like Japan, Singapore, Australia and Korea, some, like Hong Kong are only just picking up speed.
As part of Campaign TV's ongoing 'Building Asia's media talent' series of videos, Andreas Vogiatzakis, managing director of Omnicom Media Group Malaysia, discusses the qualities most needed in today's talent market.
ASIA-PACIFIC: Despite less than favourable reports about Yahoo’s performance in the global press, Yahoo is tops in terms of popularity in Asia’s emerging markets.
MELBOURNE – Westpac-owned Bank of Melbourne has teamed up with Ogilvy Group Melbourne for its to rebrand and relaunch.
MELBOURNE - Bicycle manufacturer, Giant Australia, has teamed up with Leo Burnett Melbourne to redirect some of the funds used to sponsor Tour de France champions to some of Australia's everyday riders.
To differentiate its new mirrorless camera, the NX100, from the diverse world of digital cameras, Samsung handed the gadget over to indie rock group 'OK Go' and turned them loose.
KUALA LUMPUR - Grey Group Malaysia has crafted a 3D augmented reality (AR) property showcase for property website and magazine, iProperty.com Malaysia.
HONG KONG - Haoyu Shen, senior vice-president of business operations, Baidu, discusses the search engine operator's international expansion plans to "non-English speaking countries".
CANNES: DDB Singapore walked off with Gold, Silver and Bronze Lions last night at Cannes under the Promo & Activation awards category with its 'Musical fitting rooms' campaign for Starhub's online music store.
HONG KONG – The Wall Street Journal Asia (WSJ Asia) has launched a regional branding campaign aimed at addressing the misperception that the publication is for bankers only.