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Coca-Cola lights up Malaysia's largest billboard
Nov 22, 2011
Emily Tan

Coca-Cola lights up Malaysia's largest billboard

KUALA LUMPUR - Coca-Cola lit up Malaysia's high-rise Putra World Trade Centre (PWTC) in conjunction with the brand's 'Buka Semangat' campaign.

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VIDEO: What the US needs to learn from China
Nov 7, 2011
Emily Tan

VIDEO: What the US needs to learn from China

Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.

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VIDEO: Edelman's Andrew Kirk on why PR firms are the creative agency of the future
Oct 13, 2011
Emily Tan

VIDEO: Edelman's Andrew Kirk on why PR firms are the creative agency of the future

ASIA-PACIFIC - As part of the ongoing PR Influencers video series, Andrew Kirk, managing director of Edelman Hong Kong & Taiwan, explains why public relations agencies are primed to lead the field in creativity.

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Grey Group Malaysia tops EFFIES 2011
Oct 13, 2011
Unknown Unknown, Emily Tan

Grey Group Malaysia tops EFFIES 2011

MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.

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Media Palette Hong Kong builds brand with iButterfly
Sep 30, 2011
Emily Tan

Media Palette Hong Kong builds brand with iButterfly

HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.

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VIDEO: Getting Hong Kong’s shoppers online
Sep 23, 2011
Emily Tan

VIDEO: Getting Hong Kong’s shoppers online

This year, Asia-Pacific’s e-commerce business is expected to reach US$169 billion, according to eMarketer. While online shopping is popular in countries like Japan, Singapore, Australia and Korea, some, like Hong Kong are only just picking up speed.

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Campaign TV: Andreas Vogiatzakis, OMG Malaysia, on talent challenges
Sep 1, 2011
Emily Tan

Campaign TV: Andreas Vogiatzakis, OMG Malaysia, on talent challenges

As part of Campaign TV's ongoing 'Building Asia's media talent' series of videos, Andreas Vogiatzakis, managing director of Omnicom Media Group Malaysia, discusses the qualities most needed in today's talent market.

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VIDEO: Yahoo still leads in emerging markets, to capture feature-phone market
Jul 29, 2011
Emily Tan

VIDEO: Yahoo still leads in emerging markets, to capture feature-phone market

ASIA-PACIFIC: Despite less than favourable reports about Yahoo’s performance in the global press, Yahoo is tops in terms of popularity in Asia’s emerging markets.

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Westpac relaunches Bank of Melbourne with Ogilvy campaign
Jul 26, 2011
Emily Tan

Westpac relaunches Bank of Melbourne with Ogilvy campaign

MELBOURNE – Westpac-owned Bank of Melbourne has teamed up with Ogilvy Group Melbourne for its to rebrand and relaunch.

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Giant bikes sets out to sponsor Australia's 'real riders'
Jul 11, 2011
Emily Tan

Giant bikes sets out to sponsor Australia's 'real riders'

MELBOURNE - Bicycle manufacturer, Giant Australia, has teamed up with Leo Burnett Melbourne to redirect some of the funds used to sponsor Tour de France champions to some of Australia's everyday riders.

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CASE STUDY: Samsung pairs up with indie band to launch camera
Jun 24, 2011
Emily Tan

CASE STUDY: Samsung pairs up with indie band to launch camera

To differentiate its new mirrorless camera, the NX100, from the diverse world of digital cameras, Samsung handed the gadget over to indie rock group 'OK Go' and turned them loose.

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Grey Malaysia crafts AR showcase for Malaysian property site
Jun 24, 2011
Emily Tan

Grey Malaysia crafts AR showcase for Malaysian property site

KUALA LUMPUR - Grey Group Malaysia has crafted a 3D augmented reality (AR) property showcase for property website and magazine, iProperty.com Malaysia.

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VIDEO: Baidu set to expand, but where?
Jun 24, 2011
Emily Tan

VIDEO: Baidu set to expand, but where?

HONG KONG - Haoyu Shen, senior vice-president of business operations, Baidu, discusses the search engine operator's international expansion plans to "non-English speaking countries".

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DDB Singapore brings home Gold, Silver and Bronze Lions with 'Musical fitting rooms'
Jun 21, 2011
Emily Tan

DDB Singapore brings home Gold, Silver and Bronze Lions with 'Musical fitting rooms'

CANNES: DDB Singapore walked off with Gold, Silver and Bronze Lions last night at Cannes under the Promo & Activation awards category with its 'Musical fitting rooms' campaign for Starhub's online music store.

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WSJ Asia launches multimedia regional brand campaign
May 25, 2011
Emily Tan

WSJ Asia launches multimedia regional brand campaign

HONG KONG – The Wall Street Journal Asia (WSJ Asia) has launched a regional branding campaign aimed at addressing the misperception that the publication is for bankers only.

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