The campaign builds on last year's initiative on the future of health.
Global push includes Singapore, Hong Kong and Taiwan.
KUALA LUMPUR - This year's Chinese New Year ad from Petronas Malaysia, 'Rubber boy', eschews the trappings of festivity in favour of a sharp message against ingratitude.
ASIA-PACIFIC - Well, perhaps not everything, admits Konrad Spilva, CEO of Isobar Group ANZ. But winning Digital Network of the Year in 2014 has made enough of an impact to inspire this year's ad for Campaign's Agency of the Year programme.
We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.
INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.
ASIA-PACIFIC - Last Wednesday night five Asian cities took part in the 13th Portfolio Night, a global event aimed at creative mentorship. Campaign Asia-Pacific was the media partner for the events in Hong Kong, Beijing and Shanghai (hosted by Ogilvy & Mather) and Singapore (hosted by Bates CHI & Partners).
SYDNEY - To get Australian men checking for testicular cancer, M&C Saatchi hid a public health message (and demonstration) in a porn flick entitled "Game of Balls", on behalf of The Blue Ball Foundation.
MELBOURNE - A new campaign promoting a partnership between BP Australia and Velocity's frequent flyer rewards programme is also the first to use BP's new global brand platform 'Go your way'.
KUALA LUMPUR - With the cooperation of the mother and sister of the late Yasmin Ahmad, Maybank has released a two and a half minute online video made from one of the last scripts she penned.
HONG KONG - The creators of an Earth Day campaign launching today in Hong Kong analysed DNA from real-life litter to create visual representations of the litterbugs and make citizens think twice about tossing their trash—lest they find their face adorning a future poster.
SINGAPORE - Tiger Beer has launched a quirky campaign with a vintage-feel complete with mockumentaries chronicling the nation's 'unofficial history'.
CHINA - Taiwanese singer Hebe Tien leads Adidas' latest installment in its two-year #mygirls campaign series.
CAMBODIA - It's sad when good intentions go awry, but it seems donations to orphanages in Cambodia, instead of organisations that help family welfare, is prompting poor families to give up their children because that's where the money is going.
GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.
GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.
HONG KONG - Ogilvy & Mather Hong Kong is behind a global campaign launching China-made Honor 6 smartphone in new markets.
KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.
SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to do was build a virtual ride that would 'shrink' its audiences to atom size and take them on a detailed tour.
SINGAPORE - Insurance firm NTUC Income and BBH Asia-Pacific use poignant humour and pretty decent acting to remind young Singaporeans of the need to invest in their future selves, before it's too late.