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Philips launches global campaign around Davos that asks why healthcare can't be better
Jan 26, 2018
Emily Tan

Philips launches global campaign around Davos that asks why healthcare can't be better

The campaign builds on last year's initiative on the future of health.

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Oath's first campaign aims to showcase its brands and reach
Sep 26, 2017
Emily Tan

Oath's first campaign aims to showcase its brands and reach

Global push includes Singapore, Hong Kong and Taiwan.

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Did Petronas really just lecture the Malaysian-Chinese on gratitude?
Feb 5, 2016
Emily Tan

Did Petronas really just lecture the Malaysian-Chinese on gratitude?

KUALA LUMPUR - This year's Chinese New Year ad from Petronas Malaysia, 'Rubber boy', eschews the trappings of festivity in favour of a sharp message against ingratitude.

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So, has winning changed everything for Isobar Asia-Pacific?
Oct 5, 2015
Emily Tan

So, has winning changed everything for Isobar Asia-Pacific?

ASIA-PACIFIC - Well, perhaps not everything, admits Konrad Spilva, CEO of Isobar Group ANZ. But winning Digital Network of the Year in 2014 has made enough of an impact to inspire this year's ad for Campaign's Agency of the Year programme.

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Mondelez' Bonin Bough: my biggest mistake in working with startups
Jul 13, 2015
Emily Tan

Mondelez' Bonin Bough: my biggest mistake in working with startups

We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.

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Danone Aqua launches campaign for proper hydration during Ramadan
Jun 29, 2015
Emily Tan

Danone Aqua launches campaign for proper hydration during Ramadan

INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.

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Eager, young, ambitious: Portfolio Night HK, Singapore and China
May 28, 2015
Emily Tan, Byravee Iyer

Eager, young, ambitious: Portfolio Night HK, Singapore and China

ASIA-PACIFIC - Last Wednesday night five Asian cities took part in the 13th Portfolio Night, a global event aimed at creative mentorship. Campaign Asia-Pacific was the media partner for the events in Hong Kong, Beijing and Shanghai (hosted by Ogilvy & Mather) and Singapore (hosted by Bates CHI & Partners).

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NSFW CASE STUDY: Hiding a PSA in a porn flick
May 15, 2015
Emily Tan

NSFW CASE STUDY: Hiding a PSA in a porn flick

SYDNEY - To get Australian men checking for testicular cancer, M&C Saatchi hid a public health message (and demonstration) in a porn flick entitled "Game of Balls", on behalf of The Blue Ball Foundation.

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BP Australia campaign debuts brand's new global positioning
May 12, 2015
Emily Tan

BP Australia campaign debuts brand's new global positioning

MELBOURNE - A new campaign promoting a partnership between BP Australia and Velocity's frequent flyer rewards programme is also the first to use BP's new global brand platform 'Go your way'.

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Yasmin wrote 'Close to You' for us: Maybank CMO
May 8, 2015
Emily Tan

Yasmin wrote 'Close to You' for us: Maybank CMO

KUALA LUMPUR - With the cooperation of the mother and sister of the late Yasmin Ahmad, Maybank has released a two and a half minute online video made from one of the last scripts she penned.

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DNA puts a human face on Hong Kong's litter problem
Apr 22, 2015
Emily Tan, Matthew Miller

DNA puts a human face on Hong Kong's litter problem

HONG KONG - The creators of an Earth Day campaign launching today in Hong Kong analysed DNA from real-life litter to create visual representations of the litterbugs and make citizens think twice about tossing their trash—lest they find their face adorning a future poster.

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Tiger Beer launches cheeky 'Unofficial History' campaign for SG50
Mar 20, 2015
Emily Tan

Tiger Beer launches cheeky 'Unofficial History' campaign for SG50

SINGAPORE - Tiger Beer has launched a quirky campaign with a vintage-feel complete with mockumentaries chronicling the nation's 'unofficial history'.

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Adidas China's new #mygirls campaign sharply contrasts with Western sports marketing
Mar 9, 2015
Emily Tan

Adidas China's new #mygirls campaign sharply contrasts with Western sports marketing

CHINA - Taiwanese singer Hebe Tien leads Adidas' latest installment in its two-year #mygirls campaign series.

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Help families, don't fund a Cambodian 'orphanage factory'
Feb 27, 2015
Emily Tan

Help families, don't fund a Cambodian 'orphanage factory'

CAMBODIA - It's sad when good intentions go awry, but it seems donations to orphanages in Cambodia, instead of organisations that help family welfare, is prompting poor families to give up their children because that's where the money is going.

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Getty releases 'Year in Focus': Top pics of 2014
Dec 9, 2014
Emily Tan

Getty releases 'Year in Focus': Top pics of 2014

GLOBAL - Each year, Getty curates the year's defining images and videos. Here is 2014's collection.

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FedEx promotes its SME customers in global 'Show the World' campaign
Dec 3, 2014
Emily Tan

FedEx promotes its SME customers in global 'Show the World' campaign

GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.

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Ogilvy launches new Honor 6 smartphone globally with phone-less ads
Nov 27, 2014
Emily Tan

Ogilvy launches new Honor 6 smartphone globally with phone-less ads

HONG KONG - Ogilvy & Mather Hong Kong is behind a global campaign launching China-made Honor 6 smartphone in new markets.

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P&G Malaysia targets moms with skippable crying kids
Nov 25, 2014
Emily Tan

P&G Malaysia targets moms with skippable crying kids

KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.

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Cheil builds a ride through a semiconductor chip
Nov 21, 2014
Emily Tan

Cheil builds a ride through a semiconductor chip

SEOUL - Tasked with communicating the high-performance features of Samsung's semiconductors to the curious masses, Cheil Worldwide decided the only thing to do was build a virtual ride that would 'shrink' its audiences to atom size and take them on a detailed tour.

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NTUC Income wants you to think about 'future you'
Sep 11, 2014
Emily Tan

NTUC Income wants you to think about 'future you'

SINGAPORE - Insurance firm NTUC Income and BBH Asia-Pacific use poignant humour and pretty decent acting to remind young Singaporeans of the need to invest in their future selves, before it's too late.

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