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Roundtable: Balancing global consistency and local relevance
Sep 22, 2016
Staff Reporters

Roundtable: Balancing global consistency and local relevance

As consumers in Asia-Pacific keep demanding personalised, authentic content even from the largest multinationals, a group of expert marketers, hosted by Williams Lea Tag, tackled the conundrum that is working efficiently and effectively at the global, regional and local levels within a brand.

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