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Malaysians get hilariously creative for Ikea lookalike contest
Sep 4, 2014
Emily Tan

Malaysians get hilariously creative for Ikea lookalike contest

It seemed like an unlikely premise for a contest: What Ikea product do you look like? Post a photo on Facebook. Yet while you sit there contemplating which footstool you best resemble, 127 Malaysian Ikea fans have dressed up and posted photos on Facebook in a delightful display of creativity and self-deprecating humour. The prizes? Ikea vouchers worth RM800 for the Grand Prize winner and RM200 vouchers for the runners-up. The contest, which was launched as part of a larger Campaign in Malaysia to relaunch its flagship store in Damansara Mutiara was the brainchild of Ikea Malaysia and its agency, BBH Asia-Pacific. The two-week campaign, which ran last month, reached more than 1.5 million Facebook users in Malaysia and generated more than 20,000 likes, comments and shares. Here are a selection of the entries.

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Bewildering, packed and fun: Photos from #SMMHK
Sep 12, 2013
Emily Tan

Bewildering, packed and fun: Photos from #SMMHK

HONG KONG - More than 700 delgates and 35 speakers converged on the Grand Hyatt on September 10 for the start of a two-day conference on all things social media. Co-organised by Social@Ogilvy and Branded Asia, Social Media Matters packed 26 sessions into a day that generated more than 41,000 online conversations.

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DATA POINTS: The Social CEO: Executives Tell All
May 31, 2013
Emily Tan

DATA POINTS: The Social CEO: Executives Tell All

GLOBAL – Although not many CEOs are keen on communicating publically on social media, it seems that half are communicating with their employees through company intranets, finds a report by Weber Shandwick (WS). This report, The Social CEO: Executives Tell All, was based on an online survey of 630 senior professionals from 10 countries around the world, including emerging and developed markets. The report highlights the advantages more social CEOs have over their unsocial counterparts.

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