TOP OF THE CHARTS: We picked out the APAC data points from We Are Social and Hootsuite's annual digital report.
Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.
TBWA launches VR game for children to create their own versions of Midsummer Night's Dream.
Nielsen's Global Video-on-Demand Survey polled more than 30,000 online respondents in 61 countries to gauge sentiment about VOD viewing and advertising methods. The selected charts and captions below deliver some highlights for APAC as a whole, China, Hong Kong and Taiwan
Research snapshots from iResearch, OMD, KPMG and AdMaster provide detail about the online lives of Chinese consumers. Please see the related link at the bottom of the page for additional detail.
With 2016 upon us, content marketing remains a dominant theme, however overused the word ‘content’ may be. This is for good reason: properties that draw people in, rather than push messages out, are likely to be far more effective at winning them over and ultimately leading them to spend. Research from HubSpot, a marketing and sales software provider specialising in the field of inbound marketing, examines the state of play of content, why it’s used and broader client demands in Asia as part of a global survey that canvassed nearly 4,000 marketer respondents online.
Japan has the highest percentage of mobile users over the age of 55, high desktop usage in comparison to other nations and higher video consumption than many other countries, according to the new 2015 Japan Digital Audience Report from ComScore. In addition to the device- and demographic-oriented stats highlighted here, the report also goes into great detail on the popularity of specific retail, travel and news sites.
Dentsu SenseAsia examined product attributes, purchase frequency and the elements that shape perception among consumers in six ASEAN countries when it comes to haircare and personal-care products. Please see the related-article link at the bottom of the page for details.
Opera Mediaworks has issued a report on the state of mobile advertising, focusing on what it calls the 'P4' countries: Vietnam, Indonesia, Philippines and India. These nations represent 43 per cent of the population of Asia, but account for less than 30 per cent of regional internet users, according to the mobile ad-platform operator. However, more than 76 per cent of these users access the internet using mobile devices. In Indonesia, the company estimates that 93 per cent of internet users can access the web via a mobile device.
PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.
Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).
This selection of slides from We Are Social's annual "Digital, Social & Mobile" report for 2015 provides details on internet connectivity, mobile use and social-media popularity. We've especially chosen slides that break down specific factors on a country-by-country basis. Please see the related-article link at the bottom of the page for an article discussing key takeaways from the report, as well as a link to the full 376-page slide deck.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
Yahoo and Mindshare released a joint report on Singapore’s mobile shopping habits, with the conclusion that there’s a lot more marketers could be doing to take advantage of ubiquitous smart devices. The research focused on user behavior across devices and highlights cross-device usage as well as time spent, top activities, types of content and emerging trends.
The report finds that marketers spend about 36 per cent of their media budget on digital channels globally. But in Singapore the digital spend is only 12 per cent. Considering the phone, tablet and phablet saturation in the city, that discrepancy seems like a particularly large gap that could mean opportunity for brands that step up and do more in the digital space. And while there is a range of activities, from gaming to movie watching, there’s also a lot of shopping.
Close to 90 per cent of Singaporeans use their mobiles for pre-purchase decision-making. And that’s the sweet spot for reaching them: not when they are buying but when they are making up their mind. This report shows what they are up to all day on mobiles and gives some advice for how to utilise that small screen interaction for a branding or selling benefit.
Infographics from CMO Council show the growing gaps in digital marketing maturity across regions in the Asia-Pacific as well as the drivers behind these trends. Please see the related-article link at the bottom of the page for more on this research.
Global internet users have now passed the three billion mark, and it is really important for marketers to follow what the audience is doing, said Simon Kemp, regional managing partner for We Are Social. "It still strikes me that the balance of investment is not matching what people are doing. In this part of the world especially digital isn't considered worthy of investment."
Using an online survey of Chinese shoppers in first-, second- and third-tier cities, AdMaster, a Chinese data solution provider, has assembled some key predictions for the massive shopping event in China. In 2013, the online-only sales day broke all records for e-commerce, becoming the single largest money-making web day in history, with reported sales figures exceeding US$5.7 billion. Anticipation for this year is building and the results here hold some telling insights for companies looking to capitalize on the 2014 event. Since the survey reveals most shoppers start planning purchases about a week in advance, now would be the time to review these slides and make sure your selling plans align with the buying forecast.
ASIA-PACIFIC - Publicis has acquired Nurun, a global digital agency from Canada with 100 staff in the region, from Quebecor Media for US$115 million, while BlueFocus makes its presence felt more strongly in China by buying Kajie and Bay Line.
These data, courtesy of TubeMogul, detail trends in inventory, CPM and cost per minute for video advertising (both desktop and mobile) in six Southeast Asia nations: Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. The data come from digital video campaigns run on the TubeMogul Platform in Q4 of 2013 and Q1 and Q2 of 2014, spanning millions of mobile and pre-roll video ad views. Please see the related-article link at the bottom of the page for additional insight from the company.