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Roundtable: Digital pain points include attribution, measurement,  justifying costs
Dec 7, 2016
Gabey Goh

Roundtable: Digital pain points include attribution, measurement, justifying costs

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 21, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Ong Shunmugam unveils new brand identity
Oct 31, 2016
Gabey Goh

Ong Shunmugam unveils new brand identity

Singaporean fashion house engaged TSLA Design for new brand identity and language.

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Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
Oct 31, 2016
Gabey Goh

Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic

New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.

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Dreamforce Day 1 announcements feature platform power-ups
Oct 5, 2016
Gabey Goh

Dreamforce Day 1 announcements feature platform power-ups

Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.

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Rise of design-led thinking a boon for creatives: Adobe
Sep 27, 2016
Gabey Goh

Rise of design-led thinking a boon for creatives: Adobe

Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.

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Women to Watch roundtable: Millennials and mothers
Sep 14, 2016
Gabey Goh

Women to Watch roundtable: Millennials and mothers

The talent is out there, but achieving diversity in the workforce and leadership ranks requires companies to be flexible and understanding.

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PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas
Sep 1, 2016
Gabey Goh

PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas

Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore

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Aussie kids consume more media and have deeper pockets: Cartoon Network study
Aug 17, 2016
Gabey Goh

Aussie kids consume more media and have deeper pockets: Cartoon Network study

Media consumption by Australian kids has increased, along with their pocket money.

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PHOTOS: 90 Seconds celebrates 900,000 minutes
Aug 10, 2016
Gabey Goh

PHOTOS: 90 Seconds celebrates 900,000 minutes

Video production platform 90 Seconds hosted a party to celebrate its first year in Singapore.

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PHOTOS: Unruly second birthday bash
Aug 1, 2016
Gabey Goh

PHOTOS: Unruly second birthday bash

Unruly hosted a party to celebrate its second year in Asia.

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PHOTOS: Adobe Symposium 2016 in Singapore
Aug 1, 2016
Gabey Goh

PHOTOS: Adobe Symposium 2016 in Singapore

The recently concluded Adobe Symposium 2016 in Singapore saw attendance by representatives from across the Southeast Asia region.

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Two thirds of Asia ‘not delighted’ with digital experience: SAP
Jul 26, 2016
Gabey Goh

Two thirds of Asia ‘not delighted’ with digital experience: SAP

Research reveals Asia Pacific’s largest and best-known brands risk losing customers over poor digital experiences.

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In-app ads and games dominate mobile Asia: Opera Mediaworks
Jul 24, 2016
Gabey Goh

In-app ads and games dominate mobile Asia: Opera Mediaworks

Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.

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The programmatic journey of Chinese travellers: Vpon study
Jul 19, 2016
Gabey Goh

The programmatic journey of Chinese travellers: Vpon study

A joint report by Vpon Big Data Group and research firm GfK takes a deeper look at the how brands can reach out to the growing of outbound travellers.

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Google 'State of Play' report showcases YouTube’s high viewability
Jul 14, 2016
Gabey Goh

Google 'State of Play' report showcases YouTube’s high viewability

Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.

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Photos: Ksubaka's new APAC HQ
Jul 3, 2016
Gabey Goh

Photos: Ksubaka's new APAC HQ

On 13 June, in-store media network Ksubaka marked the opening of its new APAC headquarters in Singapore.

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Photos: Oracle's Cannes 'Sunset Soiree'
Jun 21, 2016
Gabey Goh

Photos: Oracle's Cannes 'Sunset Soiree'

On Tuesday, Oracle hosted a Sunset Soiree at the rooftop of the JW Marriott at Cannes.

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WPP signs on for Facebook Creative Ambassador programme
Jun 12, 2016
Gabey Goh

WPP signs on for Facebook Creative Ambassador programme

SINGAPORE - WPP recently partnered with Facebook for its Creative Ambassador programme. The first phase of the programme was a two-day education session hosted at Facebook Singapore, and saw attendance from representatives from multiple agencies across five markets The second day incorporated content from Blueprint, Facebook's Global Education Programme. Attendees were challenged to take a strategic approach to Facebook & Instagram and put together a creative strategy and plan after hearing a number of best practices. The day culminated in a presentation back to senior Facebook and creative shop judges. WPP chief digital officer, Scott Spirit noted that Facebook and Instagram are where many people in Asia Pacific spend the bulk of their digital and mobile lives. “Through partnerships like this we can work together to make rich creative expressions on Facebook and Instagram that are better for our clients and for people,” he added in a statement issued by Facebook.

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Rise of mobile adblocking in Asia 2016: FairPage report
Jun 7, 2016
Gabey Goh

Rise of mobile adblocking in Asia 2016: FairPage report

A research study by FairPage and Priori Data claims Asia, home to 55 percent of the world’s smartphone population, also accounts for 93 percent of adblocking browser usage. Here's a snapshot of the Asia-specific portions of the report.

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