At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
Singaporean fashion house engaged TSLA Design for new brand identity and language.
New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.
Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.
The talent is out there, but achieving diversity in the workforce and leadership ranks requires companies to be flexible and understanding.
Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore
Media consumption by Australian kids has increased, along with their pocket money.
Video production platform 90 Seconds hosted a party to celebrate its first year in Singapore.
Unruly hosted a party to celebrate its second year in Asia.
The recently concluded Adobe Symposium 2016 in Singapore saw attendance by representatives from across the Southeast Asia region.
Research reveals Asia Pacific’s largest and best-known brands risk losing customers over poor digital experiences.
Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.
A joint report by Vpon Big Data Group and research firm GfK takes a deeper look at the how brands can reach out to the growing of outbound travellers.
Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.
On 13 June, in-store media network Ksubaka marked the opening of its new APAC headquarters in Singapore.
On Tuesday, Oracle hosted a Sunset Soiree at the rooftop of the JW Marriott at Cannes.
SINGAPORE - WPP recently partnered with Facebook for its Creative Ambassador programme. The first phase of the programme was a two-day education session hosted at Facebook Singapore, and saw attendance from representatives from multiple agencies across five markets The second day incorporated content from Blueprint, Facebook's Global Education Programme. Attendees were challenged to take a strategic approach to Facebook & Instagram and put together a creative strategy and plan after hearing a number of best practices. The day culminated in a presentation back to senior Facebook and creative shop judges. WPP chief digital officer, Scott Spirit noted that Facebook and Instagram are where many people in Asia Pacific spend the bulk of their digital and mobile lives. “Through partnerships like this we can work together to make rich creative expressions on Facebook and Instagram that are better for our clients and for people,” he added in a statement issued by Facebook.
A research study by FairPage and Priori Data claims Asia, home to 55 percent of the world’s smartphone population, also accounts for 93 percent of adblocking browser usage. Here's a snapshot of the Asia-specific portions of the report.