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Photos: AIA Accelerator Demo Day 2016
Mar 15, 2016
Adrian Peter Tse

Photos: AIA Accelerator Demo Day 2016

AIA and Hong Kong venture-capital firm Nest hosted their second Accelerator Demo Day at an evening ceremony on Stubbs Road last week. Nine graduates of the accelerator's 12-week healthcare programme pitched their newly refined business models to 200 investors and industry experts in a bid to secure follow-on funding and partnerships. The accelerator featured technology and innovations from around the world, including a glove that translates sign language into text and voice, an application of artificial intelligence to drastically improve medical diagnoses, tele-medicine solutions that connect patients to remote medical specialists and a fitness wearable that combines hardware with personalised training plans.

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Digital trends report 2016: We Are Social
Jan 28, 2016
Adrian Peter Tse

Digital trends report 2016: We Are Social

ASIA-PACIFIC - We Are Social's annual digital trends report covers digital, social and mobile usage trends and insights to help you stay ahead.

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Photos: AdAsia event in Taipei
Nov 25, 2015
Adrian Peter Tse

Photos: AdAsia event in Taipei

TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.

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Infographics: mobile marketing in Vietnam and southeast Asia
Oct 27, 2015
Adrian Peter Tse

Infographics: mobile marketing in Vietnam and southeast Asia

VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.

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Photos: behind the scenes of Google Vietnam's first-ever campaign
Oct 7, 2015
Adrian Peter Tse

Photos: behind the scenes of Google Vietnam's first-ever campaign

VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.

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Photos: GroupM's Digital Momentum event in Shanghai
Sep 25, 2015
Adrian Peter Tse

Photos: GroupM's Digital Momentum event in Shanghai

GroupM's Xaxis announced a partnership with China’s digital and data giants Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi at en event yesterday in Shanghai. Please see the related-article link at the bottom of the page for more information.

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The behaviours of Gen Z in Vietnam
Sep 23, 2015
Adrian Peter Tse

The behaviours of Gen Z in Vietnam

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.

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Photos: VS Media launches Hong Kong's first creators network
Aug 24, 2015
Adrian Peter Tse

Photos: VS Media launches Hong Kong's first creators network

HONG KONG - Founded by media entrepreneur Ivy Wong, VS Media is Hong Kong's answer to Makers Studio and Thoughtful Media. The creator's network launched in Hong Kong last week. Read the linked articles below for background.

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Inside AIA Vietnam's meaningful spaces
Aug 5, 2015
Adrian Peter Tse

Inside AIA Vietnam's meaningful spaces

VIETNAM - With AIA Nest and AIA Exchange, AIA Vietnam is using physical spaces to transform its retail experience and internal culture. See the related-article link at the bottom of the page for more information and a video tour.

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Mobile drives 20% annual increases in online video consumption
Aug 4, 2015
Adrian Peter Tse

Mobile drives 20% annual increases in online video consumption

A new report by ZenithOptimedia and Newcast finds that the amount of time people will spend consuming online video each day will increase by 23.3 per cent in 2015 and by a further 19.8 per cent in 2016 (global averages). The study also includes online video forecasts and consumption trends for several countries in Asia-Pacific, detailed here.

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Sneak preview: #CreativeVietnam video series
Jul 6, 2015
Adrian Peter Tse

Sneak preview: #CreativeVietnam video series

VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.

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Star power: Thailand's up-and-coming creators and influencers
Jul 2, 2015
Adrian Peter Tse

Star power: Thailand's up-and-coming creators and influencers

THAILAND - Spanning beauty, comedy, variety entertainment, education and music, Thailand's creative ecosystem is giving life to an array of up-and-coming content creators. This compilation describes each creator and their digital footprint and impact on social media. For an in-depth story on YouTube in Thailand, see the link below.

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Australian marketers missing the mark on social media
May 29, 2015
Adrian Peter Tse

Australian marketers missing the mark on social media

Infographics from Senesis capture the sentiments, behaviours and preferences of Australian consumers on social media. Please see the related-article link at the bottom of the page for more on this research.

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APAC digital directions and challenges in 2015
May 7, 2015
Adrian Peter Tse

APAC digital directions and challenges in 2015

Infographics from CMO Council capture the sentiments of marketers regarding digital marketing in 2015. Please see the related-article link at the bottom of the page for more on this research.

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Multi-screen behaviour in Malaysia, Indonesia and Singapore
Feb 12, 2015
Adrian Peter Tse

Multi-screen behaviour in Malaysia, Indonesia and Singapore

Microsoft Advertising's research into multi-screen behaviour in Malaysia, Indonesia and Singapore reveals opportunities that marketers can capitalise on when advertising across devices in the region. Please see the related-article link at the bottom of the page for more details from the research.

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Defining trends in service appreciation in 2015
Jan 23, 2015
Adrian Peter Tse

Defining trends in service appreciation in 2015

A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.

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The digital lives of post-'80s Hong Kongers
Dec 18, 2014
Adrian Peter Tse

The digital lives of post-'80s Hong Kongers

Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.

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DATA POINTS: Media consumption among Asia’s affluent
Oct 14, 2014
Adrian Peter Tse

DATA POINTS: Media consumption among Asia’s affluent

Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.

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