AIA and Hong Kong venture-capital firm Nest hosted their second Accelerator Demo Day at an evening ceremony on Stubbs Road last week. Nine graduates of the accelerator's 12-week healthcare programme pitched their newly refined business models to 200 investors and industry experts in a bid to secure follow-on funding and partnerships. The accelerator featured technology and innovations from around the world, including a glove that translates sign language into text and voice, an application of artificial intelligence to drastically improve medical diagnoses, tele-medicine solutions that connect patients to remote medical specialists and a fitness wearable that combines hardware with personalised training plans.
ASIA-PACIFIC - We Are Social's annual digital trends report covers digital, social and mobile usage trends and insights to help you stay ahead.
TAIPEI - The AdAsia conference has brought together leaders in the advertising industry as well as designers, innovators and creatives in a TEDx Talk series that ran within the AdAsia festival.
VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.
VIETNAM - An exclusive look at the behind-the-scenes of Google's first-ever campaign. Read the linked article below for the full story.
GroupM's Xaxis announced a partnership with China’s digital and data giants Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay Smart and Xiaomi at en event yesterday in Shanghai. Please see the related-article link at the bottom of the page for more information.
This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.
HONG KONG - Founded by media entrepreneur Ivy Wong, VS Media is Hong Kong's answer to Makers Studio and Thoughtful Media. The creator's network launched in Hong Kong last week. Read the linked articles below for background.
VIETNAM - With AIA Nest and AIA Exchange, AIA Vietnam is using physical spaces to transform its retail experience and internal culture. See the related-article link at the bottom of the page for more information and a video tour.
A new report by ZenithOptimedia and Newcast finds that the amount of time people will spend consuming online video each day will increase by 23.3 per cent in 2015 and by a further 19.8 per cent in 2016 (global averages). The study also includes online video forecasts and consumption trends for several countries in Asia-Pacific, detailed here.
VIETNAM - Campaign Asia-Pacific went to Ho Chi Minh city to discover creativity. At the end of July, Campaign will release a four-part video series along with in-depth stories, examining various aspects of creativity in one of Southeast Asia's most happening cities. Here's a sneak-peek of the people we met along the way.
THAILAND - Spanning beauty, comedy, variety entertainment, education and music, Thailand's creative ecosystem is giving life to an array of up-and-coming content creators. This compilation describes each creator and their digital footprint and impact on social media. For an in-depth story on YouTube in Thailand, see the link below.
Infographics from Senesis capture the sentiments, behaviours and preferences of Australian consumers on social media. Please see the related-article link at the bottom of the page for more on this research.
Infographics from CMO Council capture the sentiments of marketers regarding digital marketing in 2015. Please see the related-article link at the bottom of the page for more on this research.
Microsoft Advertising's research into multi-screen behaviour in Malaysia, Indonesia and Singapore reveals opportunities that marketers can capitalise on when advertising across devices in the region. Please see the related-article link at the bottom of the page for more details from the research.
A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
Highlights from the Ipsos 2014 affluent Asia study. Please see the related-article link below for details.