On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.
Read about Eunice Loh of Wavemaker, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
The industry veteran has been at MullenLowe Group since 2014.
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
'Refocus' will result in number of new roles across Mindshare and Neo.
Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?
In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.
Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
Campaign's four-day competitive training and mentorship experience is set for May 13 through 16 in Bangkok.
James Murdoch is among many who have called out his family's media outlets for their biased reporting on the bushfire crisis.
The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.
Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.
Luxury jewellery and cosmetic retailers add to growing list of labels paring down their presence as the market slides into recession.
TikTok is to offer a series of compilations of its top-performing videos in a dedicated hub on Iflix. But why?
Read about Ian Loon of Starcom, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.