Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.
The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.
As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
The WPP shop plans to announce new creative leadership soon.
'It's too big a job for me to do myself,' Richard Edelman said about handing off the president role to Harrington.
Brand followers can get reminder when new products go on sale.
John Patroulis, Grey Worldwide chief creative officer, will now lead the council.
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
Maex has been promoted from global chief operating officer, having only joined the agency in June