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'Alibaba's digital transformation of the Olympics is the best marketing': CMO
Jan 17, 2020
Cindy Gu, Rahul Sachitanand

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

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Is 'demonic' Dominic Cummings currently the best adman in the UK?
Jan 17, 2020
Charles Wigley

Is 'demonic' Dominic Cummings currently the best adman in the UK?

Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.

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Douyin scores for football leagues
Jan 17, 2020
Surekha Ragavan

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

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Tiger Analytics: The 'time is ripe' for advanced analytics in APAC
Jan 17, 2020
Jessica Goodfellow

Tiger Analytics: The 'time is ripe' for advanced analytics in APAC

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

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Biodata-based sushi and other key APAC consumer trends
Jan 17, 2020
Matthew Miller

Biodata-based sushi and other key APAC consumer trends

'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.

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Meet the 2019 40 Under 40: Eunice Loh
Jan 16, 2020
Staff Reporters

Meet the 2019 40 Under 40: Eunice Loh

Read about Eunice Loh of Wavemaker, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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Wunderman Thompson hires Naomi Troni as global marketing, growth leader
Jan 16, 2020
Lindsay Stein

Wunderman Thompson hires Naomi Troni as global marketing, growth leader

The industry veteran has been at MullenLowe Group since 2014.

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Samsung and L'Oreal ads found on climate change denial YouTube videos
Jan 16, 2020
Omar Oakes

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

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Mindshare forges closer links with Neo to unite brand and demand
Jan 16, 2020
Ben Bold

Mindshare forges closer links with Neo to unite brand and demand

'Refocus' will result in number of new roles across Mindshare and Neo.

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Google's two-year cookie deadline: are advertisers ready to change?
Jan 16, 2020
Omar Oakes

Google's two-year cookie deadline: are advertisers ready to change?

Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?

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I was the token female in the creative department
Jan 16, 2020
Anonymous

I was the token female in the creative department

In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.

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'There are many who are hoping AI is just a fad that'll go away'
Jan 16, 2020
Prasad Sangameshwaran

'There are many who are hoping AI is just a fad that'll go away'

Martech has shifted the role of marketing managers to metrics and strategy, not promotions and creatives, says Darden School of Business professor Rajkumar Venkatesan.

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Dare to be human: the value of brand storytelling
Jan 16, 2020
Staff Writer

Dare to be human: the value of brand storytelling

In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.

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MediaWorks 2020 now open for registration
Jan 16, 2020
Staff

MediaWorks 2020 now open for registration

Campaign's four-day competitive training and mentorship experience is set for May 13 through 16 in Bangkok.

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News Corp faces pressure from within to cease 'ongoing denial' of bushfire causes
Jan 16, 2020
Surekha Ragavan

News Corp faces pressure from within to cease 'ongoing denial' of bushfire causes

James Murdoch is among many who have called out his family's media outlets for their biased reporting on the bushfire crisis.

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8 APAC winners in Warc Media Awards for channel integration
Jan 16, 2020
Staff Reporters

8 APAC winners in Warc Media Awards for channel integration

The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.

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What agencies need to survive the next decade
Jan 16, 2020
Foong Li Mei

What agencies need to survive the next decade

Urgent action is needed to fix silos, structures and staff retention in the 2020s, say several of APAC's rising stars from within agencies themselves.

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Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis
Jan 16, 2020
Rahul Sachitanand

Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis

Luxury jewellery and cosmetic retailers add to growing list of labels paring down their presence as the market slides into recession.

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TikTok now has a 'channel' on Iflix for its top videos
Jan 16, 2020
Jessica Goodfellow

TikTok now has a 'channel' on Iflix for its top videos

TikTok is to offer a series of compilations of its top-performing videos in a dedicated hub on Iflix. But why?

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Meet the 2019 40 Under 40: Ian Loon
Jan 15, 2020
Staff Reporters

Meet the 2019 40 Under 40: Ian Loon

Read about Ian Loon of Starcom, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

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