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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 4, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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Grab adds experiences to its offering
Oct 4, 2019
Jessica Goodfellow

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

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AnalogFolk appoints global CEO
Oct 4, 2019
Omar Oakes

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Oct 4, 2019
Surekha Ragavan

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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Instagram introduces messaging app for 'Close Friends'
Oct 4, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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Asia’s top telcos grapple with piracy boost in golden era of TV
Oct 3, 2019
Jessica Goodfellow

Asia’s top telcos grapple with piracy boost in golden era of TV

As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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M&C Saatchi launches live experience agency
Oct 3, 2019
Fayola Douglas

M&C Saatchi launches live experience agency

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

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Grey Group Hong Kong appoints CEO
Oct 3, 2019
Staff Reporters

Grey Group Hong Kong appoints CEO

New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.

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Iflix introduces open bidding
Oct 2, 2019
Jessica Goodfellow

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Will a new CEO change McCann's fortunes in Japan?
Oct 2, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Hooq forms OTT and gaming advertising alliance
Oct 2, 2019
Jessica Goodfellow

Hooq forms OTT and gaming advertising alliance

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

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Geometry's Jon Hamm steps down as global creative chief
Oct 2, 2019
Lindsay Stein

Geometry's Jon Hamm steps down as global creative chief

The WPP shop plans to announce new creative leadership soon.

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Edelman promotes Matthew Harrington to global president
Oct 2, 2019
Thomas Moore

Edelman promotes Matthew Harrington to global president

'It's too big a job for me to do myself,' Richard Edelman said about handing off the president role to Harrington.

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Instagram adds alerts to ecommerce trial
Oct 2, 2019
Daniel Farey-Jones

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

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Grey's Per Pedersen steps down as global creative council chair
Oct 1, 2019
Lindsay Stein

Grey's Per Pedersen steps down as global creative council chair

John Patroulis, Grey Worldwide chief creative officer, will now lead the council.

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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
Oct 1, 2019
Cindy Gu

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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Reprise names Dimitri Maex as global CEO
Oct 1, 2019
Jessica Goodfellow

Reprise names Dimitri Maex as global CEO

Maex has been promoted from global chief operating officer, having only joined the agency in June

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