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2013 holiday ad extravaganza: Part 2
Dec 16, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 2

ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.

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2013 holiday ad extravaganza: Part 1
Dec 15, 2013
Staff Reporters

2013 holiday ad extravaganza: Part 1

ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.

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Mizone aims to lift monsoon gloom with browser game
Dec 8, 2013
Staff Reporters

Mizone aims to lift monsoon gloom with browser game

JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.

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CASE STUDY: How Tourism Australia used branded content to reach Malaysians
Dec 4, 2013
Staff Reporters

CASE STUDY: How Tourism Australia used branded content to reach Malaysians

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

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Ford Fiesta launches an ‘awkward’ campaign
Nov 18, 2013
Staff Reporters

Ford Fiesta launches an ‘awkward’ campaign

Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.

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#Campaign40th: View great ads from the past
Oct 10, 2013
Staff Reporters

#Campaign40th: View great ads from the past

ASIA-PACIFIC - We've just updated our industry timeline with a recap of the 2000s—and more than 50 great ads from the past.

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CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour
Sep 17, 2013
Staff Reporters

CASE STUDY: How tattoos drove interest in Liverpool FC's Asia tour

Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.

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Changi Airport promotes ancillary activities in new campaign
Sep 16, 2013
Staff Reporters

Changi Airport promotes ancillary activities in new campaign

SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.

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CASE STUDY: How AXA increased brand awareness in Indonesia
Aug 15, 2013
Staff Reporters

CASE STUDY: How AXA increased brand awareness in Indonesia

AXA's biggest challenge as an insurance brand in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only has a dismal 2 per cent penetration level for insurance companies.

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CASE STUDY: Samsung's interactive web drama for the Note 8.0
Aug 5, 2013
Staff Reporters

CASE STUDY: Samsung's interactive web drama for the Note 8.0

In Singapore's increasingly competitive tablet market, Samsung used an interactive online drama revolving around a lost tablet and its mystery owner to build product awareness.

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CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz
Jul 11, 2013
Staff Reporters

CASE STUDY: How Bulla Dairy Foods used Oz to sell ice cream in Oz

When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.

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APB launches digital campaign for responsible drinking
Apr 18, 2013
Staff Reporters

APB launches digital campaign for responsible drinking

SINGAPORE - Asia Pacific Breweries (APB) has launched a digital responsible drinking initiative, called 'How to have a good night out', through Yolk.

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Outdoor campaign for Coke illustrates foreign-Chinese connection
Apr 11, 2013
Staff Reporters

Outdoor campaign for Coke illustrates foreign-Chinese connection

SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.

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Random House turns book covers into mailing labels for charity
Mar 26, 2013
Staff Reporters

Random House turns book covers into mailing labels for charity

Random House Australia, through BMF, has launched an initiative that aims to attract book donations by turning the dust jacket into a mailing label that the buyer can use to donate the book after reading it.

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Advertisers leverage NFC technology to launch e-game campaigns in Hong Kong
Mar 25, 2013
Staff Reporters

Advertisers leverage NFC technology to launch e-game campaigns in Hong Kong

HONG KONG – Sony and Nicotinell both have launched new e-game campaigns via JCDecaux Transport’s MTR advertising InterActiveAds network package on the railway system.

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Jim Beam stocks 'world's largest' cooler at Bondi Beach
Mar 20, 2013
Staff Reporters

Jim Beam stocks 'world's largest' cooler at Bondi Beach

SYDNEY - Thirsty visitors to Sydney's Bondi Beach today aren't hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with 'cans' of Jim Beam beverages.

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CASE STUDY: Ford uses AR to give Thai consumers test drive
Mar 18, 2013
Staff Reporters

CASE STUDY: Ford uses AR to give Thai consumers test drive

Ford worked with Mindshare and mInteraction to deploy media across all channels to demonstrate the features of ‘All-New Focus’ smart car and put out a call to action.

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CASE STUDY: How Oriental Princess leveraged social  media to reach young consumers in Thailand
Mar 17, 2013
Staff Reporters

CASE STUDY: How Oriental Princess leveraged social media to reach young consumers in Thailand

Oriental Princess, a Thai skincare and cosmetics retailer, worked with JWT Bangkok to launch an interactive murder-mystery mini-movie series that invited young women to create their own beauty look.

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CASE STUDY: How Fanta captured teen attention with branded content
Mar 10, 2013
Staff Reporters

CASE STUDY: How Fanta captured teen attention with branded content

Fanta engaged Japanese teens by inviting them to a fun game via two of the most popular teen media channels.

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CASE STUDY: How Orbis turned an old airplane into increased donations
Mar 10, 2013
Staff Reporters

CASE STUDY: How Orbis turned an old airplane into increased donations

Orbis, a charity which operates an eye surgery that travels from country to country in an aircraft, bucked the trend of decreasing charitable donations in Hong Kong by turning a decommissioned airplane into donation mementos.

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