ASIA-PACIFIC - We wrap up our roundup of holiday-themed TV commercials from around the region and the world.
ASIA-PACIFIC - Whether you love this time of the year or are a bit of a Scrooge, you'll find something that touches your heart in our annual collection of holiday ads.
JAKARTA – Flavoured-drink maker Mizone launched Tembak-TembakanCoco Pina, which it bills as Indonesia’s first branded bookmarklet game, to promote its new variant, MizoneCocoPina.
Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.
Looking to get out of an awkward situation? A new Ford Fiesta campaign in Australia shows us how it’s done.
ASIA-PACIFIC - We've just updated our industry timeline with a recap of the 2000s—and more than 50 great ads from the past.
Racepoint Group devised a tattoo design contest on behalf of apparel sponsor Warrior Football to attract and hold fan interest for Liverpool FC's pre-season tour stops in Jakarta, Melbourne, and Bangkok.
SINGAPORE – Changi Airport and creative agency JWT have launched a new brand campaign highlighting the unexpected experiences it offers and positioning the airport as a great start for a holiday.
AXA's biggest challenge as an insurance brand in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only has a dismal 2 per cent penetration level for insurance companies.
In Singapore's increasingly competitive tablet market, Samsung used an interactive online drama revolving around a lost tablet and its mystery owner to build product awareness.
When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.
SINGAPORE - Asia Pacific Breweries (APB) has launched a digital responsible drinking initiative, called 'How to have a good night out', through Yolk.
SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.
Random House Australia, through BMF, has launched an initiative that aims to attract book donations by turning the dust jacket into a mailing label that the buyer can use to donate the book after reading it.
HONG KONG – Sony and Nicotinell both have launched new e-game campaigns via JCDecaux Transport’s MTR advertising InterActiveAds network package on the railway system.
SYDNEY - Thirsty visitors to Sydney's Bondi Beach today aren't hallucinating: That is an ice-filled, 36-by-15-metre cooler stocked with 'cans' of Jim Beam beverages.
Ford worked with Mindshare and mInteraction to deploy media across all channels to demonstrate the features of ‘All-New Focus’ smart car and put out a call to action.
Oriental Princess, a Thai skincare and cosmetics retailer, worked with JWT Bangkok to launch an interactive murder-mystery mini-movie series that invited young women to create their own beauty look.
Fanta engaged Japanese teens by inviting them to a fun game via two of the most popular teen media channels.
Orbis, a charity which operates an eye surgery that travels from country to country in an aircraft, bucked the trend of decreasing charitable donations in Hong Kong by turning a decommissioned airplane into donation mementos.