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Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong
Sep 7, 2011
Rhandell Rubio

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.

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Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign
Aug 31, 2011
Rhandell Rubio

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.

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Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'
Aug 29, 2011
Rhandell Rubio

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in time for the first anniversary of Japan's earthquake disaster in March next year.

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Real life Ford engineer tests new Territory SUV's strength
Aug 24, 2011
Rhandell Rubio

Real life Ford engineer tests new Territory SUV's strength

AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the automotive giant.

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CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan
Aug 24, 2011
Rhandell Rubio

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.

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CREATIVE Q&A: TBWA Singapore's Maurice Wee
Aug 17, 2011
Rhandell Rubio

CREATIVE Q&A: TBWA Singapore's Maurice Wee

TBWA Singapore's Maurice Wee opens up to Campaign on his worst job ever, recalling his first ever advertisement in the industry, and tumbling into the best bed in the world.

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HTC rolls out latest Sensation smartphone with OOH campaign
Aug 16, 2011
Rhandell Rubio

HTC rolls out latest Sensation smartphone with OOH campaign

SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.

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CREATIVE Q&A: JWT Shanghai's Elvis Chau
Aug 10, 2011
Rhandell Rubio

CREATIVE Q&A: JWT Shanghai's Elvis Chau

Elvis Chau, executive creative director at JWT Shanghai, shares his stories on where he goes to be inspired, spending the day with Bruce Lee, and his worst haircut ever.

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CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block
Aug 5, 2011
Rhandell Rubio

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.

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Webjet supersizes luggages to promote online travel planning services
Aug 1, 2011
Rhandell Rubio

Webjet supersizes luggages to promote online travel planning services

SINGAPORE - Online travel agency Webjet Singapore has collaborated with Plum Ideas to launch a solely OOH campaign to promote branding and awareness for the company's travel planning services.

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CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro
Jul 27, 2011
Rhandell Rubio

CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

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Johnnie Walker launches interactive video through Facebook Connect
Jul 26, 2011
Rhandell Rubio

Johnnie Walker launches interactive video through Facebook Connect

ASIA-PACIFIC - Johnnie Walker has launched the 'Step inside your ultimate drive' campaign across the region.

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GSK eases eye strains with 'Don't rub. Relieve' Eye Mo campaign
Jul 26, 2011
Rhandell Rubio

GSK eases eye strains with 'Don't rub. Relieve' Eye Mo campaign

SINGAPORE - GlaxoSmithKline (GSK) has collaborated with Grey Singapore to launch its 'Don't rub. Relieve' OOH campaign for its Eye Mo products, emphasising its benefits in relieving tired and strained eyes.

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CASE STUDY: Mizone captures teens and young professionals with new isotonic drink
Jul 21, 2011
Rhandell Rubio

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the isotonic drink category and capture the teen and young professional markets.

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Creative Q&A: Leo Burnett Melbourne's Jason Williams
Jul 20, 2011
Rhandell Rubio

Creative Q&A: Leo Burnett Melbourne's Jason Williams

Leo Burnett Melbourne's executive creative director Jason Williams spills the beans on his passion for hiking, his worst job ever, and the ad he wishes he made.

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SingTel rolls out revamped MobileTV website
Jul 18, 2011
Rhandell Rubio

SingTel rolls out revamped MobileTV website

SINGAPORE - SingTel has today launched its newly-revamped MobileTV website developed by Arc Worldwide Singapore, aiming to increase mass-market awareness of the MobileTV service.

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Leo Burnett/Arc Worldwide Manila hires new head of digital creative
Jul 18, 2011
Rhandell Rubio

Leo Burnett/Arc Worldwide Manila hires new head of digital creative

THE PHILIPPINES - Leo Burnett and Arc Worldwide Manila has appointed Dino Cabrera to the newly-created role of head of digital creative effective end-July as part of the agency's efforts to bolster its digital marketing and eCRM competencies.

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Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes
Jul 15, 2011
Rhandell Rubio

Turkish Airlines retraces Silk Road for campaign supporting Hong Kong athletes

HONG KONG - Turkish Airlines has embarked on its first sports-related campaign by sponsoring cyclists Marie Christie-Lee and Andrea Oschetti to retrace the historic Silk Road route on two wheels, and raising funds to support local athletes in Hong Kong.

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Barclays captures local Hong Kong scene to promote Asia Trophy tournament
Jul 14, 2011
Rhandell Rubio

Barclays captures local Hong Kong scene to promote Asia Trophy tournament

HONG KONG - Barclays has rolled out its latest campaign along Hong Kong's MTR stations to promote the upcoming Asia Trophy tournament set to take place in the city from July 27 to 30.

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'Absolut Blank' campaign collaborating local artists launches in Shanghai
Jul 14, 2011
Rhandell Rubio

'Absolut Blank' campaign collaborating local artists launches in Shanghai

SHANGHAI - Absolut Vodka will today unveil its 'Absolut blank' campaign encouraging cutting-edge creativity at the opening of its art collection exhibition in Shanghai which will run until 30 July.

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