BEIJING Chinese sports apparel brand Li-Ning has appointed Ruder Finn to handle its global PR business, the first time it has retained an international agency as its AOR.
To even the most casual observer, it is difficult to reject the claim that China has done little else but lurch from one public relations food crisis to the next.
SINGAPORE Batey Consulting has made a promising start to its new life as the successor to MDK Consultants, winning PR duties for General Motors' (GM) corporate and Chevrolet accounts.
Harold Burson thinks that the PR industry needs to sort out its publicity problems. In particular, the sprightly 85-year old founding chairman of Burson-Marsteller is fed up with the "derogatory" manner in which the industry is depicted by the media.
Thailand's airports authority has hired 124 Communications to handle its public relations brief, after glitches plagued the launch of the new Suvarnabhumi Airport.
Public relations firm Upstream Asia will list on the London Exchange AIM via a reverse takeover with listed cash shell company, Raven Capital Inc, which boasts institutional investors such as banks as its key shareholders.
Hong Kong Science & Technology Parks has signed PR agency Upstream Asia to enhance its positioning as a base for research and development, and a hub to China. Other PR networks thought to have been in the running for the business include Ogilvy PR, Fleishman Hillard, Hill & Knowlton, Newell and Ketchum Newscan. Upstream Asia regional chief operating officer Paul Mottram said the agency had been tasked with strategic communications, the development of a consistent brand platform and media relations. "There are a lot of misperceptions about the corporation and its role - that it is a real estate developer and it's competing with China," Mottram said. "We need to help people understand the value that it adds."
GolinHarris has opened its first office in Indonesia, following a reshuffle of its senior staff as it expands its regional blueprint to include Singapore and Malaysia. Chitra Rajaram, currently managing director of Singapore, will assume the newly-created role of regional managing director of Southeast Asia. She will remain in Singapore and also continue in her role as Singapore MD. Meanwhile, GolinHarris has promoted Mohammad Djohansyah, an Indonesian native and former associate director in the Singapore office, to head the Indonesian outfit. Taking over his position in Singapore will be David Hutagalung, previously an account manager. "Indonesia is the world's fourth most populous country and its market offers significant business opportunities," said Fred Cook, president and CEO of GolinHarris, adding that the move was part of ongoing expansion plans. "The firm has established a strong brand presence in Indonesia and we believe the time is right to establish a more active presence on-the-ground in Jakarta." Regionally, Golin Harris works with clients such as Sony Ericsson, McDonald's and Bristol-Myers Squibb.
PC maker is threatened with a class action lawsuit as consumers congregate online to fight the brand. By Arun Sudhaman
Chunghwa Biomedical Technology (CBT) has appointed Golin Harris (G-H) Taipei to handle its PR duties for the Taiwan rollout of its Home Instead Senior Care programme, a franchise which provides non-medical home care and companionship services for seniors. Aimed at tackling the issue of an ageing population, the scheme will be promoted with the message, 'Be a Santa to the elders' via news coverage of the programme and events to identify the top five caregivers in Taiwan. G-H defeated Edelman and a local shop for the brief. "We'll leverage the insight that we should start providing appropriate care to the seniors before their health situation, including mental and physical, deteriorates to the point where treatment is needed," said Stanley Liu, VP of G-H Taipei.
Thai Beverage has retained Gavin Anderson to handle its investor and public relations in Singapore, after the Omnicom agency handled its US$850 million initial public offering earlier this year (Media, 19 May).
The city's developers are opting for luxury loyalty tactics as they woo the super-rich. By Sara Yin
The Research and Development Pharmaceutical Association of China (RDPAC) has selected Powell Tate Weber Shandwick to run a positioning campaign as the Central Government widens a national crackdown on corruption and bribery. RDPAC is an industry body representing 38 foreign pharma companies from the US, Europe and Japan. "RDPAC has been working on programmes aimed at increasing the professionalism of the industry, which also includes codes of conduct and ethics," said John Russell, Weber Shandwick's China-based EVP for Asia-Pacific. According to Russell, Powell Tate Weber Shandwick, a joint consultancy consisting of healthcare and public affairs specialists, won the business after a pitch which included Ruder Finn, Ogilvy PR, APCO and Blue Focus. Russell said that while the consultancy was still working with RDPAC to determine the best way to position the association, the pitch was sparked by the Government's moves to reform the healthcare sector in China, which would have significant implications for pharma companies. He added that the brief includes a significant amount of Government outreach along with media relations.
Wyeth Pharmaceuticals has launched a public service campaign to raise awareness of the less known - but potentially fatal - pneumococcal disease, teaming up with the Singapore Paediatric Society for the through-the-line blitz.
Pfizer Thailand has appointed Bangkok PR as its PR consultancy, handling corporate affairs and therapeutic product communication.
Gavin Anderson (GA) has been selected as investor relations agency for the impending Thai Beverage initial public offering (IPO), set to be Singapore's largest listing in over a decade.
Clea Public Relations has bagged the Diamond Trading Corporation account and will oversee media relations, trade relations, market expansion and promotional strategies along with brand building and custodial services.
Shuffling from one PR crisis to another, Hong Kong Disneyland has had to fight to win the hearts and minds of the general public.
Wide experience is proving crucial to Dennis Susay as he works to boost Yahoo's profile in Asia.
SHANGHAI: Johnson & Johnson skincare brand Neutrogena has awarded its China PR business to market newcomer WE Marketing Group, despite the agency not having a PR practice. According to industry sources, WE Marketing beat incumbent agency Apex and Burson-Marsteller in the three-way shootout which took place a few months ago, with the decision announced last month. The win -- the first piece of J&J business for WE -- means the agency will now build a PR practice in China, to complement its existing marketing and advertising offering. Helen Lo, WE planning director, said the agency was chosen by Neutrogena for a number of reasons. "WE Marketing was selected because of our strategic thinking, consumer insights and passion for the business," said Lo. It's understood a significant part of the work -- due to break in the coming months -- will include branding components for Neutrogena.