That Krrish - touted as the first Indian superhero in a new Bollywood blockbuster movie of the same name - showed off his moves in scenes shot in Singapore was no coincidence.
BEIJING Television remains the media channel of choice in China, according to ZenithOptimedia's Insights DNA, which has just launched in the mainland.
BEIJING The Special Olympics organisation is ramping up its publicity campaign with a host of initiatives aimed at raising awareness of next year's competition in mainland China.
HONG KONG Dim Sum Television Company is to launch a free TV channel, targeting the "new Cantonese culture" of the Pearl River Delta audience via a mix of infotainment and drama.
Let's face it: outdoor planning is anything but sexy. Not only is it literally the world's oldest medium, but in Asia, outdoor tends to get shoved aside by TV and print. However, as the charming - pardon the pun - poster child of Posterscope, global CEO Annie Rickard plans to perform an overdue facelift in Asia.
As a concept, spinning off areas of specialty into separate agencies is so yesterday. But what is that elusive ideal - agency re-integration - all about these days?
Poor Terri Hatcher. Thanks to a new format that exposes every scar, wrinkle and un-waxed moustache, the gorgeous star of Desperate Housewives has topped a viral-friendly list of 'HDTV Horribles' - a ranking of Hollywood's ugliest, thanks to the clarifying technology.
Optimedia Malaysia has launched a specialist outdoor planning and buying division in a period of high activity for the country's fastest growing traditional media sector.
McCann WorldGroup Thailand is launching a specialist retail division, the first of its kind in the group's Asia network.
MACAU Venetian Macao has appointed OMD to handle its US$3 million media planning and buying business, as the development ramps up its marketing activities ahead of its planned launch next year.
Good account planners require both creativity and a sound business sense. Media profiles 10 of the region's rising young stars.
Years ago, PTT led a campaign encouraging Thai consumers to use unleaded gas through an award-winning series of ads titled 'Lead Man'. As a direct result of PTT's efforts, people stopped hesitating and started using unleaded gas.
Madness or genius? That's a question often directed at Andy Law, the enigmatic founder of St Luke's, who's just exported a curious new advertising network to Asia.
After several years of working with Fallon and BBH on a project basis, Carlsberg has decided to pitch its China creative account in the hope of finding a steady long-term strategic partner.
In 1976, when Harish Manwani was hauling bags of soap across rural villages in India's sweltering heat in the hope of making a sale, Unilever was building the future of its global business in one of the poorest parts of the world.
On the surface, the CCTV auction appears a resounding success, netting China's sole national broadcaster record levels of revenue and plenty of interest from global, first-time players like Colgate Palmolive, Avon, Volkswagen and Motorola.
The news that Hong Kong's dominant pay-TV operator i-Cable had conceded the war for the English Premier League (EPL) local broadcasting rights to bitter rival Now TV for an estimated price tag of US$200 million, has led to speculation that the market leader has, at best, clouded its future.
Even as the debate about bringing media back into the creative fold rages, separate shops for communications planning are being set up. Are they really necessary?
It should come as no surprise that telcos, hedge funds and internet operators alike are clamouring for a piece of pay-TV.
The relaxing of foreign direct investment rules and rising literacy are triggering growth in the sector, writes Gunjan Prasad