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The state of social media: what lies ahead for marketers?
Dec 16, 2019
Charles Tidswell

The state of social media: what lies ahead for marketers?

Socialbakers' VP of JAPAC reviews the biggest events in social media over the past year, and what trends lie ahead.

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Tech Bites: Week of December 16, 2019
Dec 16, 2019
Jessica Goodfellow

Tech Bites: Week of December 16, 2019

Twitter, India's GDPR equivalent, Hooq and more, in our weekly collection of tech and media news.

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Why western luxury brands need TikTok
Dec 15, 2019
Adina-Laura Achim

Why western luxury brands need TikTok

TikTok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base.

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Agency of the Year Awards 2019
Dec 14, 2019
Staff Reporters

Agency of the Year Awards 2019

This is the place for all the shortlists, winner lists, photos and analysis of Campaign Asia-Pacific's 2019 Agency of the Year Awards and Agency Network of the Year Awards.

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OMD adds to APAC Beiersdorf media duties with South Asia wins
Dec 13, 2019
Robert Sawatzky

OMD adds to APAC Beiersdorf media duties with South Asia wins

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

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Independents give major networks run for their money in ANZ
Dec 13, 2019
Surekha Ragavan

Independents give major networks run for their money in ANZ

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.

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Ogilvy and Mindshare triumph at Southeast Asia AOY awards
Dec 13, 2019
Jessica Goodfellow

Ogilvy and Mindshare triumph at Southeast Asia AOY awards

With 14 awards for Ogilvy and 12 for Mindshare, WPP agencies continue to spread their net across Southeast Asia.

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Ogilvy edges Mindshare as top titan in AOY APAC Network awards
Dec 13, 2019
Robert Sawatzky

Ogilvy edges Mindshare as top titan in AOY APAC Network awards

Media agencies UM and Mediacom split top APAC employee awards with a pair each.

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GSK consolidates Pfizer consumer healthcare media with Publicis Media
Dec 12, 2019
Oliver McAteer

GSK consolidates Pfizer consumer healthcare media with Publicis Media

The win beefs up responsibilities for bespoke service platformGSK.

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OMD retains top global media agency title for 2019
Dec 12, 2019
Sara Spary

OMD retains top global media agency title for 2019

Agency will have billed estimated $19.6 billion by close of year.

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IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
Dec 12, 2019
Oliver McAteer

IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis

Separately, WPP retains GSK's US pharma media business.

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Agency of the Year 2019 winners: APAC Network
Dec 12, 2019
Staff Reporters

Agency of the Year 2019 winners: APAC Network

Here are the winners for the 2019 Campaign Asia-Pacific Agency Network of the Year awards, which were handed out in a ceremony tonight in Singapore.

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Agency of the Year 2019 winners: Southeast Asia
Dec 12, 2019
Staff Reporters

Agency of the Year 2019 winners: Southeast Asia

Here are the winners for the Southeast Asia region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Singapore.

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Agency of the Year 2019 winners: Australia / New Zealand
Dec 12, 2019
Staff Reporters

Agency of the Year 2019 winners: Australia / New Zealand

Here are the winners for the Australia / New Zealand region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony tonight in Singapore.

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Agencies: Please just say 'no' to exploitative payment terms
Dec 12, 2019
Oliver McAteer

Agencies: Please just say 'no' to exploitative payment terms

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

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Should agencies do more together to stand up to unreasonable client demands?
Dec 11, 2019
Sara Spary

Should agencies do more together to stand up to unreasonable client demands?

AB InBev is reported to be running cost-cutting 'auction' for global media review.

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Leo Digital steps into the spotlight with Ogilvy and Mindshare at the Greater China AOY
Dec 11, 2019
Matthew Miller

Leo Digital steps into the spotlight with Ogilvy and Mindshare at the Greater China AOY

Leo took digital agency of the year, while the two WPP agencies combined for six golds and won the night's top honours in creative and media. Reprise and Tomorrow each struck gold multiple times as well.

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UM retains GoPro global media business
Dec 11, 2019
Lindsay Stein

UM retains GoPro global media business

The IPG agency first won the account in 2015.

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Agency of the Year 2019 winners: Greater China
Dec 10, 2019
Staff Reporters

Agency of the Year 2019 winners: Greater China

Here are the winners for the Greater China region in the 2019 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony in Shanghai.

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Dentsu X bags the media business of Reckitt Benckiser in India
Dec 10, 2019
Campaign India Team

Dentsu X bags the media business of Reckitt Benckiser in India

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

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