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The state of play of content marketing in Asia
Sep 3, 2015
Matthew Carlton

The state of play of content marketing in Asia

Much more than just a marketing buzzword, content-marketing is proving essential to brands’ business. Matthew Carlton examines what’s changing

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The quest for integration: 2015 Marketers' Outlook survey
Feb 10, 2015
Matthew Carlton

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

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2015 Marketers' Outlook: It's never been more important for marketers to step up
Feb 9, 2015
Matthew Carlton

2015 Marketers' Outlook: It's never been more important for marketers to step up

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

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Muslim consumers: Beauty brands eyeing halal cosmetics
Jan 5, 2015
Matthew Carlton

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

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Concept stores: Brands take over Asian city centres
Nov 13, 2014
Matthew Carlton

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

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Econometrics: Detailed data zeroes in on advertising impact
Aug 28, 2014
Matthew Carlton

Econometrics: Detailed data zeroes in on advertising impact

Sophisticated econometrics require significant resources, but can enable agencies to monitor precise outcomes.

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Headphone fad is music to brands’ ears
May 14, 2014
Matthew Carlton

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

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Online video: Get past the pre-roll
Feb 10, 2014
Matthew Carlton

Online video: Get past the pre-roll

Digital video can deliver millions of views but to breed lasting engagement, brands need to do more to stay in the frame.

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How CMOs and CIOs can join up
Sep 3, 2013
Matthew Carlton

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

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New-breed market research: Fast, focused and always on
May 12, 2013
Matthew Carlton

New-breed market research: Fast, focused and always on

Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.

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FINANCIAL REPORT: Bank on trust
Nov 3, 2011
Matthew Carlton

FINANCIAL REPORT: Bank on trust

Financial institutions are strengthening corporate communications. But are they doing enough?

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INSIGHT: No wind-down in regional watch market
Mar 9, 2011
Matthew Carlton

INSIGHT: No wind-down in regional watch market

REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.

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The sweet taste of consumer success
Jan 6, 2011
Matthew Carlton

The sweet taste of consumer success

With more disposable income, consumers in emerging markets are indulging their sweet-tooth and leading confectioners can't wait to get a piece of the action.

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Gap's expansion fuels Asia fashion war
Jan 6, 2011
Matthew Carlton

Gap's expansion fuels Asia fashion war

Asia is an attractive breeding ground for fast-fashion labels. But is this just part of the retailer's global expansion or to compensate for poorer performances elsewhere?

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The rise of the brand-savvy beer consumer
Oct 7, 2010
Matthew Carlton

The rise of the brand-savvy beer consumer

National beer brands are capitalising on traditional and legacy values to attract a new breed of young and image-conscious drinkers and keep trendy imports at bay.

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Are brands maximising sports marketing potential in Asia?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential in Asia?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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Are brands maximising sports marketing potential in Asia?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential in Asia?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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Are brands maximising sports marketing potential?
Jul 29, 2010
Matthew Carlton

Are brands maximising sports marketing potential?

Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?

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New resorts see Singapore's tourism sector thrive
Jun 15, 2010
Matthew Carlton

New resorts see Singapore's tourism sector thrive

After its most successful January ever, following the recent openings of Resorts World Sentosa and Marina Bay Sands, Singapore's tourism sector is determined to keep its momentum.

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Hong Kong's property prices continue to surge upwards
Jun 15, 2010
Matthew Carlton

Hong Kong's property prices continue to surge upwards

Spend on property - and advertising it - in Hong Kong continues to shoot skywards as big players battle for gain.

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