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Examining blockchain: uses in advertising, media and beyond
Nov 13, 2019
Jessica Goodfellow

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

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Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?
Nov 4, 2019
Jessica Goodfellow

Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.

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Inside ad fraud: What it takes to dismantle a US$5.8 billion enterprise
Oct 23, 2019
Jessica Goodfellow

Inside ad fraud: What it takes to dismantle a US$5.8 billion enterprise

Tamer Hassan was the lynchpin of a global operation to bring down two of the largest and most sophisticated digital ad-fraud operations in history. In an interview with Campaign, he reveals the inner workings of the ever-evolving threat and how to fight it.

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The ad fraud outlook in Asia: challenges, tips & solutions
Oct 7, 2019
Jessica Goodfellow

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

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APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Rolling out the DOOH: emerging opportunities and challenges in Asia
Aug 15, 2019
Jessica Goodfellow

Rolling out the DOOH: emerging opportunities and challenges in Asia

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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The world's biggest retail events, ranked and rated
Jun 24, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Apple's privacy clampdown: Less precision targeting, more walled gardens
Jun 17, 2019
Jessica Goodfellow

Apple's privacy clampdown: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Jun 11, 2019
Faaez Samadi

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

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Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 10, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

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APAC adland inequality persists in race, age and gender: Exclusive research
Jun 3, 2019
Olivia Parker

APAC adland inequality persists in race, age and gender: Exclusive research

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Plugging the disconnect between finance and marketing
Mar 11, 2019
Faaez Samadi

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Exclusive Campaign study finds clients value agencies' creativity the highest
Mar 4, 2019
Olivia Parker

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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GDPR: how has it changed data protection in Asia?
Jan 14, 2019
Megan Gell

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Is it time to stop hating the procurement department?
Nov 25, 2018
Olivia Parker

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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The age of ageing
Oct 10, 2018
Matthew Miller

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

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Post World Cup data breakdown: Was it worth it?
Jul 30, 2018
Babar Khan Javed

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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Observing Ramadan in the digital age
May 20, 2018
Soon Chen Kang 江欣珍

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
Apr 22, 2018
Soon Chen Kang 江欣珍

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Zero or hero? Industry polarised on zero-based budgeting
Apr 12, 2018
Jenny Chan 陳詠欣

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.